Nikon has a line of eyewear. While this poster would be confusing in a camera shop if you didn't know about the eyewear line, it would be perfectly at home on display in a optometrist's office. For those with Facebook, you can see their 'I See' campaign here https://www.facebook.com/nikonlenswear
If you don't have Facebook... Their cover picture says 'I See Sweet Dreams Through Nikon Spectacle Lenses' with a girl wearing eyeglasses. There are pictures down the page that say 'I See Mexico Through Nikon Spectacle Lenses', another saying 'I See Italy Through Nikon Spectacle Lenses', etc. down the page. It is simply an ad campaign for Nikon for their SEE series eyeglasses.
There are quite a few problems with the ad. First of all, it has been discovered that the photo used, was a stock photo. From that, there is no way of knowing if the glasses in the photo us Nikon lenses and that is what the ad is about. Secondly, the glasses are not even featured in a dominant way in the ad. Thirdly, the camera used is not even a Nikon camera. It's a Fuji X100 - and yes, you can see through the lens with an X100 by using the EVF. Whoever Nikon hired to do this ad, was lazy at best. Whoever at Nikon signed off on this, should be fired. Saying that the marketing department may not know the full line of Nikon cameras, is just lame - same goes if you want to use the excuse of "different divisions". This is equal to Ford making an ad for Motorcraft car parts and using a Chevrolet as a car for the ad and using gneeric car parts from NAPA. It's a complete fail.
1. Nikon probably has an Ad Agency do their marketing. IOW, no Nikon camera people were involved in that Ad.
2. The ad is clearly aimed at their eyeglass lens segment. Again, a fairly oblique tangent to their camera market.
3. If you're aiming at an eyeglass market, you probably don't want to distract from that by including complex cameras with fancy dials and buttons... And deliberately uncomplicate the ad with only a minor reference to make the camera maker connection.
First, we need evidence this ever was a Nikon ad. It just looks like a stupid joke to me.
If you look at the photo of the poster, you can clearly see a reflection in the window. I just can't see anyone taking the time to do this up in Photoshop. To what end? But hey, that's just me.
It is just a photo, from who and how, and where it was ever used, we don't know. The camera strap connector on our right shows a dark shadow below it, the one on our left does not? Looks fake.
Call me a non-believer. Impossible to believe this is from Nikon, but an easy automatic assumption to imagine some idiot somewhere though it would be funny.
If you look at the photo of the poster closely, you will notice camera gear in the background. The guy who took the photo, said the poster was in the window of a camera/optometrist store.
Ask the guy who took the photo: https://twitter.com/davymac . You're over thinking it.
No, not really. It's an ad for glasses.
Thanks for playing.