Nikon marketing is screwed up!!
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Horoscope Fish
Senior Member
*facepalm*
singlerosa_RIP
Senior Member
I'm a bit dense, so maybe I don't get it. First, you think they could have found a Nikon rangefinder with the Nikon logo on it.
So is it that you can't see through the lens of a rangefinder? ??
So is it that you can't see through the lens of a rangefinder? ??
rocketman122
Senior Member
yep they sure are making a big spectacle of themselves lately. unlike their heritage.
robbins.photo
Senior Member
Have you tried translating it in to Japanese? Who knows, might help.
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Fred Kingston_RIP
Senior Member
I don't get it.
robbins.photo
Senior Member
The ad talks about seeing the heritage through the lens, however the vintage camera they used in the ad doesn't allow you to see through the lens, instead your looking through the viewfinder on the side.
This ad would have made more sense if they'd used a classic SLR instead, a camera that actually allows you to look through the lens.
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Fred Kingston_RIP
Senior Member
1. Nikon probably has an Ad Agency do their marketing. IOW, no Nikon camera people were involved in that Ad.
2. The ad is clearly aimed at their eyeglass lens segment. Again, a fairly oblique tangent to their camera market.
3. If you're aiming at an eyeglass market, you probably don't want to distract from that by including complex cameras with fancy dials and buttons... And deliberately uncomplicate the ad with only a minor reference to make the camera maker connection.
2. The ad is clearly aimed at their eyeglass lens segment. Again, a fairly oblique tangent to their camera market.
3. If you're aiming at an eyeglass market, you probably don't want to distract from that by including complex cameras with fancy dials and buttons... And deliberately uncomplicate the ad with only a minor reference to make the camera maker connection.
You're not the only one. If an ad needs an explanation, it might be time to come up with a different ad.
I think the ad speaks of seeing through the glasses too. I just don't recognize that camera model. And it must be the only one ever made that doesn't say Nikon on the front of it. There are better known heritage models, but maybe the general glasses customer doesn't know/doesn't care.
Looks like the lettering on the lens has been removed.
That is completely unbelievable, so I'm going to need better evidence.
Last edited:
Looks like the lettering on the lens has been removed.
That is completely unbelievable, so I'm going to need better evidence.
Nikon has a line of eyewear. While this poster would be confusing in a camera shop if you didn't know about the eyewear line, it would be perfectly at home on display in a optometrist's office. For those with Facebook, you can see their 'I See' campaign here https://www.facebook.com/nikonlenswear
If you don't have Facebook... Their cover picture says 'I See Sweet Dreams Through Nikon Spectacle Lenses' with a girl wearing eyeglasses. There are pictures down the page that say 'I See Mexico Through Nikon Spectacle Lenses', another saying 'I See Italy Through Nikon Spectacle Lenses', etc. down the page. It is simply an ad campaign for Nikon for their SEE series eyeglasses.
No, not really. It's an ad for glasses.
Thanks for playing.