If you're against having a winner, then don't have the contest/challenge or whatever you want to call it.. I'm sorry but isn't that the project 365 is for? Learning? We now also have a 52 in 15 thread which is great and I love to participate.
Why is there no room for a contest or a winner? Competition is a natural fact of life and nature itself. The best thing for learning is competition.
I'm of the same line of thinking... without the "challenge" part to it, there are plenty of "Post your xxxxxx photos here" threads. Limited entries with a guideline of
DON'T LIKE EVERYTHING to pick a top 5 makes it fun, and forces everyone to strive for putting their best effort forward vs. just posting something that matches the subject/topic. It's that "challenge" that helps folks grow and stretch themselves, IMO.
I know there are no prizes, but just being nominated as one of the 5 best for the month is a fun thing, grants a sense of accomplishment, and gives everyone something to work toward. Even if it's simply peer recognition... it creates a goal. As for topic choices, I love the randomness, so I'd hate to see a list posted in advance as you lose some of that creative pressure, but maybe a thread for suggestions to draw from would help take off a bit of the pressure?
GRANTED, 1 mod shouldn't have to do it all. Perhaps a set of qualified folks that run just the monthly challenge should be chosen? Then rotate those folks out, so only 3 are working it each month, then get a chance to recover for a month before doing it again, or... ? I dunno, lots of good ideas already posted on this thought. It would also be cool to try and invite a "celebrity judge" every once in a while, although that might be more than someone would want to take on. I'd bet you could get KR to come judge a month if he could post his paypal link... *SNARK* (to be fair, I've read KR's viewpoints a time or two myself, although I don't rely on it as my only source)
Anyway, that's my .02. (actually worth about 1/325098th of a cent, give or take)