The biggest fail I see is it does not perform like a sling strap. The entire strap has to rotate unlike the BR or CS. Compared to my CarrySpeed, there is some significant falsehoods in this video. The CS has a built in tripod mount and truly glides along the strap, unlike this which makes you rotate the entire strap. The CS is always in the shooting position and had the snug-up feature before this. I'm never impressed with any product that feels it needs to put down it's competitors to succeed.