Real Estate Photography - a niche market ripe for the taking

Phillydog1958

Senior Member
I used my 14-24mm lens and a tripod. I brought a bunch of lights and a couple reflectors but didn't end up using them. I took 5 images @ 1 stop intervals (+/-) and compiled them with HDR Efex 2. I used LR to fix the perspective lines when needed. As for transferring the images, I've used both a thumb drive and dropbox, depending on the agents preference. I've not been asked to do video yet so I can't comment on that.

This house received 3 offers with the lowest at $450k and a high of $469k.


Thanks a lot, Dave. That helps . . .
 

RogerThat99

Senior Member
Interesting topic. Thank you for the information. My equipment if fairly basic as it gets beat up in the environments I shoot in. I have a D600 and basic lenses 24-85mm & 70-300mm. I rent a 300/2.8 when I need one. I might have to invest in some lighting as I like this idea.
 

crycocyon

Senior Member
One thing you have to consider is the price of real estate. From watching all the flip this house type shows real estate in California is considerable more than it is where I live. Not sure what it is in your area but the house in the shot looks like maybe 1200 to 1500 sq feet? 1960 style and probably starts at $350,000. That same house here with a large yard would be $75,000. Agents can't afford to spend that much on photos. Yes they would be better off doing it, Will have to contact a few of them with your idea and see what they do.

Here the same house would be $550,000 or more depending on location.
 

Dave_W

The Dude
Great info Dave. About how much time do you put into each listing? setup, shooting, processing, etc?

The shoot itself was a little over an hour and then the PP took probably around 3-ish hours. I worked up the photos that night while watching TV and relaxing in the evening so I'm really only guessing as the what it would have taken had I not putzed around. I'd say that the total time it required was between 5 to 6 hrs and that's including the re-sizing of the images and uploading them to Dropbox as well as the PP.
 

carguy

Senior Member
The shoot itself was a little over an hour and then the PP took probably around 3-ish hours. I worked up the photos that night while watching TV and relaxing in the evening so I'm really only guessing as the what it would have taken had I not putzed around. I'd say that the total time it required was between 5 to 6 hrs and that's including the re-sizing of the images and uploading them to Dropbox as well as the PP.
Not bad as far as time is concerned. The hourly break down isn't that great considering the price point you mentioned, but that sounds like a case where the market won't pay much more than that for images. Great job carving this out and thank you for sharing the information :cool:
 

Phillydog1958

Senior Member
Hi Dave. I have a question about MLS. Once you take your photos and they're ready to posted to MLS, who does that? Also, how is it done? I'm referring to the slide presentation that most realtors use to present their listings. Who does that? Do you? And, if so, how? I'm trying to get a sense of the real estate photographer's workflow, from photo to being posted on MLS. I recently purchased a ultra-wide lens (16-35mm f4). I'm trying to figure out what else I need. Thanks.
 

Dave_W

The Dude
The MLS is accessed solely by the relator so you will not need to worry about that. You do need to prepare all photos to be no larger than 6 mbs and to be aware that the MLS program shrinks them down to a little under 1 mbs, so if you're worried about your sharpening getting tossed with the shrink, because it will, I suggest you scale them down to ~1 mbs and provide two sets of all photos. One for the MLS and the other for making fliers and brochures.
 

aZuMi

Senior Member
Hey Dave,
On top of the MLS photos for real estate photography. Have you tried stitching photos for the 360 degree view for the room? If so, what program do you use?

I know a few realtors and I think this is a great idea. Thanks in advance!
 
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