YouGov is an internet market research company. They do opinion polls in the UK and gather lots of data. They offer a searchable web page where you can find a profile of various brand owners. Here it is what they think of Nikon owners.
They got a few things correct, that's about it,
According to the survey, I watch 46-50 hours of TV a week, I'd never have time to do photography watching that much TV.
more realistic would be 8-10 hours a week and that's a lot for me.