I first encountered luminosity masks through Jimmy McIntyre's Digital Blending tutorials, which are indeed a form of HDR photography (that's Jimmy in the 500px video above). I've since discovered
Sean Bagshaw's work with them, which concentrates on using luminosity masks to process a single image, and it's got me completely rethinking my workflow. It takes a while to get your head wrapped around the concept of using them, and then more time to understand how to select proper luminosity ranges, but once you hit on it the impact on your images can be stunning. It requires a detailed knowledge of Photoshop's Adjustment Layers and Blending Modes first, but the journey is worth it. The work is also
greatly simplified with the use of a
panel built and sold by Tony Kuyper that Sean uses throughout his tutorials.
You won't learn anything from the video below, but it will give you an idea of what you can do with the masks and panel, and will at least point you to Sean's YouTube page.