I saw this a few times and like most, feel that while it could be fun in a gadget sort of way I also feel there's not a real problem it solves. In fact, I think it exacerbates an existing issue: fear of skill acquisition.
Basically, I see this as for someone that wants to take the kind of shots taken by Linde Waidhofer but just doesn't have the time to learn how or isn't patient enough, driven enough, or even exploratory enough to develop style to create something and would rather have it created for them.
While I agree that as spb_stan imagines, the application of the device in areas where humans would disrupt the environment may be great, but this isn't being marketed in or around that audience and that application would be rare. Most of the drone photography will be internalized by the manufacturers themselves until that aspect of photography / videography comes further out of the niche side (which its successfully doing right now)