I'm just not that sure it's a war. I think they make most of their profits with lenses. Newer bodies are just a way to keep interest and selling new lenses. I suspect that the two companies meet and discuss their plans. Don't you find it a little strange that they both offer almost the same lenses? 24-70 2.8,
70-200 2.8, and all within the same price range. I'd be curious to shop both systems with the same lenses and see what the price difference would be… Has anyone ever done that?
I think that if FX comes down to the prosumer market, it's just so they can sell more lenses since DX lenses won't work to the FX full capacity.
Just another 2 canadian cents.