How Apple gets perfect product photos

more: The illusion of simplicity: photographer Peter Belanger on shooting for Apple | The Verge

For some reason I always thought these 'pictures' were renderings. They practically look like renderings, but it's good to know they actually start out as pictures.

that was interesting to see... thanks for sharing

That's pretty neat. I don't know if they pulled frames out to make it shorter at any point, but if not it's pretty telling that they spent more time adjusting the lighting then they did in post processing.

This is much akin to the McDonalds 1/4lb video: Behind the scenes at a McDonald's photo shoot - YouTube

Crazy video!