Nikon marketing is screwed up!!

AC016

Senior Member
If you can't see the problem with this advertisement poster, maybe you work in the Nikon marketing department.
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singlerosa_RIP

Senior Member
I'm a bit dense, so maybe I don't get it. First, you think they could have found a Nikon rangefinder with the Nikon logo on it.

So is it that you can't see through the lens of a rangefinder? ??
 

robbins.photo

Senior Member
I don't get it.
The ad talks about seeing the heritage through the lens, however the vintage camera they used in the ad doesn't allow you to see through the lens, instead your looking through the viewfinder on the side.

This ad would have made more sense if they'd used a classic SLR instead, a camera that actually allows you to look through the lens.

Sent from my N9518 using Tapatalk
 

Fred Kingston

Senior Member
1. Nikon probably has an Ad Agency do their marketing. IOW, no Nikon camera people were involved in that Ad.
2. The ad is clearly aimed at their eyeglass lens segment. Again, a fairly oblique tangent to their camera market.
3. If you're aiming at an eyeglass market, you probably don't want to distract from that by including complex cameras with fancy dials and buttons... And deliberately uncomplicate the ad with only a minor reference to make the camera maker connection.
 

WayneF

Senior Member
I think the ad speaks of seeing through the glasses too. I just don't recognize that camera model. And it must be the only one ever made that doesn't say Nikon on the front of it. There are better known heritage models, but maybe the general glasses customer doesn't know/doesn't care.
 

Dawg Pics

Senior Member
Would be funny if it is a joke poster. Not so funny for Nikon if it isn't.
It is this camera, right?

Image from Camera Rumors.


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nickt

Senior Member
Looks like the lettering on the lens has been removed.

That is completely unbelievable, so I'm going to need better evidence. :)

Nikon has a line of eyewear. While this poster would be confusing in a camera shop if you didn't know about the eyewear line, it would be perfectly at home on display in a optometrist's office. For those with Facebook, you can see their 'I See' campaign here https://www.facebook.com/nikonlenswear

If you don't have Facebook... Their cover picture says 'I See Sweet Dreams Through Nikon Spectacle Lenses' with a girl wearing eyeglasses. There are pictures down the page that say 'I See Mexico Through Nikon Spectacle Lenses', another saying 'I See Italy Through Nikon Spectacle Lenses', etc. down the page. It is simply an ad campaign for Nikon for their SEE series eyeglasses.
 

carguy

Senior Member
If you can't see the problem with this advertisement poster, maybe you work in the Nikon marketing department.


The ad talks about seeing the heritage through the lens, however the vintage camera they used in the ad doesn't allow you to see through the lens, instead your looking through the viewfinder on the side.

This ad would have made more sense if they'd used a classic SLR instead, a camera that actually allows you to look through the lens.

Sent from my N9518 using Tapatalk
No, not really. It's an ad for glasses.

Thanks for playing.
 
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