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<blockquote data-quote="RichardFlack" data-source="post: 319839" data-attributes="member: 26566">That all makes a lot of sense.&nbsp;&nbsp; I suspect simplicity for the manufacturer is a big factor.&nbsp; The disconnect which I see is that we are talking Coolpix not DLSR so the NBA example may not be the most apt.&nbsp;&nbsp; As a consumer camera, the derided 'upload a selfie' or more seriously simple upload of files at home or friends or vacation location other&nbsp; location where the tablet is already on a network, are likely the more common uses.Designing a consumer camera means having a ruthless focus on the consumers perspective.&nbsp;&nbsp; Apple gets this.&nbsp; Nikon... ????&nbsp;&nbsp; I say this as someone who has owned a number of Coolpix (also an old D60) and loved them.&nbsp; I just got the P340 for low light work but also secondarily for wireless connectivity.&nbsp; I'm mildly embarrassed to say I didn't do any due diligence on the wifi, it was a minor consideration.&nbsp;&nbsp; I was surprised to discover just how it works.&nbsp;&nbsp; And then a bell went off reading another thread here (concerning Nikons reorg) about lackluster sales and the competition from smart phone cameras and as they say a light went on in my mind.&nbsp; And so my question asking why do it this way?&nbsp;&nbsp; Other than 'easy for Nikon' the other reasons advanced here could make sense in certain situations but they are more likely to apply to more professional type situations.</blockquote>

[QUOTE="RichardFlack, post: 319839, member: 26566"] That all makes a lot of sense. I suspect simplicity for the manufacturer is a big factor. The disconnect which I see is that we are talking Coolpix not DLSR so the NBA example may not be the most apt. As a consumer camera, the derided 'upload a selfie' or more seriously simple upload of files at home or friends or vacation location other location where the tablet is already on a network, are likely the more common uses. Designing a consumer camera means having a ruthless focus on the consumers perspective. Apple gets this. Nikon... ???? I say this as someone who has owned a number of Coolpix (also an old D60) and loved them. I just got the P340 for low light work but also secondarily for wireless connectivity. I'm mildly embarrassed to say I didn't do any due diligence on the wifi, it was a minor consideration. I was surprised to discover just how it works. And then a bell went off reading another thread here (concerning Nikons reorg) about lackluster sales and the competition from smart phone cameras and as they say a light went on in my mind. And so my question asking why do it this way? Other than 'easy for Nikon' the other reasons advanced here could make sense in certain situations but they are more likely to apply to more professional type situations. [/QUOTE]

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