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where is nikon heading?
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<blockquote data-quote="Whiskeyman" data-source="post: 455968" data-attributes="member: 13556"><p>I think that Nikon is headed back to the same situation that occurred in the film era, with declining sales slowing the introduction of new models to a fraction of what it is today. Whether or not they are joined by other manufacturers or not, I don't know. If not, they may really be done for. </p><p></p><p>I've heard several pros talk about Nikon's field service being so much less than Canon's, and that it contributes to Canon vastly overtaking Nikon in the most visible of professional situations. If Nikon were to improve that, it would be a good start to growing and keeping their users, as well as their regular customer service. </p><p></p><p>But another issue that has hurt Nikon's sales it the decline of the specialized camera shop, where the sales person really knew their offerings. Now, it is more likely price and celebrity marketing that have an impact upon sales than what the sales staff knows. They may have an opinion, based upon what they own, about what the cameras can do, but more than likely, they don't really know that much; the customer has to do their own research to really figure out what they want/need. To help this, Nikon could send company reps out to retailers more often for interaction with both sales staff and customers.</p><p></p><p>The bottom line is that Nikon needs to get more of the first-time DSLR buyer market and then encourage brand loyalty through better accessory (including lenses) offerings and customer service. </p><p></p><p>WM</p><p></p><p>PS Edit, As far as Nikon USA is concerned, they need some serious work. I just visited their site and they are offering 10% off refurbished items. Ok, great. So how much is their offering on the D750? $2099.96!!!! Exactly $103.01 more than retail outlets are advertising a brand new D750 for. There is absolutely no excuse for this, and I fear it is indicative of how detached the components of the company are from one another.</p></blockquote><p></p>
[QUOTE="Whiskeyman, post: 455968, member: 13556"] I think that Nikon is headed back to the same situation that occurred in the film era, with declining sales slowing the introduction of new models to a fraction of what it is today. Whether or not they are joined by other manufacturers or not, I don't know. If not, they may really be done for. I've heard several pros talk about Nikon's field service being so much less than Canon's, and that it contributes to Canon vastly overtaking Nikon in the most visible of professional situations. If Nikon were to improve that, it would be a good start to growing and keeping their users, as well as their regular customer service. But another issue that has hurt Nikon's sales it the decline of the specialized camera shop, where the sales person really knew their offerings. Now, it is more likely price and celebrity marketing that have an impact upon sales than what the sales staff knows. They may have an opinion, based upon what they own, about what the cameras can do, but more than likely, they don't really know that much; the customer has to do their own research to really figure out what they want/need. To help this, Nikon could send company reps out to retailers more often for interaction with both sales staff and customers. The bottom line is that Nikon needs to get more of the first-time DSLR buyer market and then encourage brand loyalty through better accessory (including lenses) offerings and customer service. WM PS Edit, As far as Nikon USA is concerned, they need some serious work. I just visited their site and they are offering 10% off refurbished items. Ok, great. So how much is their offering on the D750? $2099.96!!!! Exactly $103.01 more than retail outlets are advertising a brand new D750 for. There is absolutely no excuse for this, and I fear it is indicative of how detached the components of the company are from one another. [/QUOTE]
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