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Message: <blockquote data-quote="lostnomore" data-source="post: 538586" data-attributes="member: 40922"><p>The Fong disperses the light in all directions whereas the Flashbender when flat and pointed straight up only disperses the light forward, upward, and to the side - no wasted light shooting backwards.  You can also bend and fold it to your liking and even roll it into a snoot.  And yes, if folds flat.  You can also buy a cheap diffuser to place on the front of it, so that your flash fires up between the Flashbender and the diffuser, to create your own on-camera softbox.  I've seen good results with the Fong but I can't imagine how much more flash power you're using to be shooting the light in all directions.</p></blockquote><p></p>