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USP of Nikon lens
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<blockquote data-quote="KennethHamlett" data-source="post: 935" data-attributes="member: 22"><p>Yes and both Porsche and Ferrari make high-end automobiles but each brand has a unique selling point that drives consumers to buy THAT brand over the other. That USP may differ from consumer to consumer and for me Nikon's reliability, optical excellence and technological superiority are it. I have shot with every major brand of camera on the market and some that have since gone defunct. Nikon as consistently met the rigors for quality and durability. Any working car gets you from point A to point B, but enjoying the ride in between is another story.</p></blockquote><p></p>
[QUOTE="KennethHamlett, post: 935, member: 22"] Yes and both Porsche and Ferrari make high-end automobiles but each brand has a unique selling point that drives consumers to buy THAT brand over the other. That USP may differ from consumer to consumer and for me Nikon's reliability, optical excellence and technological superiority are it. I have shot with every major brand of camera on the market and some that have since gone defunct. Nikon as consistently met the rigors for quality and durability. Any working car gets you from point A to point B, but enjoying the ride in between is another story. [/QUOTE]
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