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<blockquote data-quote="BackdoorArts" data-source="post: 213976" data-attributes="member: 9240">Marcel, Marcel, Marcel, this is the internet age, where rumor and speculation rule and truth is often an inconvenient afterthought that requires issuing a far more quiet apology. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink&nbsp; &nbsp; ;)" loading="lazy" data-shortname=";)" />&nbsp; Many companies are becoming far more savvy to how the internet rumor mill can be used to publicize new launches more extensively and far less expensively than they could ever do on their own, and this is an example.I actually think the campaign is brilliant, and is the only thing that lends any kind of perspective into exactly who the market for this camera is - the traditional film photographer who longs for the day when it was just them, their camera and a roll of film, and no manual to have to read before you can take a photo (though, they're still going to have to that, along with all the DSLR folks who have to refigure out what goes where).&nbsp; The fact that the rumor mill feels the need to dissect what they don't know and race to be the first to &quot;figure out the secret&quot; is just human nature and a part of what makes people want to be the persons posting the &quot;truth&quot; in the rumors.&nbsp; Just a play on human nature and a nerd's need to figure out a puzzle.&nbsp; The lovely thing about the internet is there's so much out there.&nbsp; The hard thing about the internet is that there's so much out there that we should be ignoring. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile&nbsp; &nbsp; :)" loading="lazy" data-shortname=":)" /></blockquote>

[QUOTE="BackdoorArts, post: 213976, member: 9240"] Marcel, Marcel, Marcel, this is the internet age, where rumor and speculation rule and truth is often an inconvenient afterthought that requires issuing a far more quiet apology. ;) Many companies are becoming far more savvy to how the internet rumor mill can be used to publicize new launches more extensively and far less expensively than they could ever do on their own, and this is an example. I actually think the campaign is brilliant, and is the only thing that lends any kind of perspective into exactly who the market for this camera is - the traditional film photographer who longs for the day when it was just them, their camera and a roll of film, and no manual to have to read before you can take a photo (though, they're still going to have to that, along with all the DSLR folks who have to refigure out what goes where). The fact that the rumor mill feels the need to dissect what they don't know and race to be the first to "figure out the secret" is just human nature and a part of what makes people want to be the persons posting the "truth" in the rumors. Just a play on human nature and a nerd's need to figure out a puzzle. The lovely thing about the internet is there's so much out there. The hard thing about the internet is that there's so much out there that we should be ignoring. :) [/QUOTE]

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