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The Photographer's Guide to SEO
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<blockquote data-quote="Browncoat" data-source="post: 198915" data-attributes="member: 1061"><p><span style="color: #ff0000"><span style="font-size: 15px"><strong>Resources</strong></span></span></p><p></p><p>I will briefly touch on some SEO resources here. There is way too much information to elaborate on. SEO is not a weekend project, and you're not going to glean everything you need to know by reading these 4 posts. SEO is an ongoing marketing effort, and it is ever-changing. It's something you need to learn about, understand, and apply.</p><p></p><p><span style="color: #ff8c00"><strong>Platforms</strong></span></p><p></p><p>As mentioned earlier, <a href="http://wordpress.org/" target="_blank">WordPress</a> is the best way to get started with an SEO-friendly website. Be sure to install WordPress on <u>your own domain</u>, and not opt for their free service, which gives you a mysite.wordpress.com website. There are tons of WordPress tutorials and support on the internet, so you won't be in the dark.</p><p></p><p><a href="http://www.shareasale.com/r.cfm?b=242694&u=839165&m=28169&urllink=&afftrack=" target="_blank">Genesis</a> - If you want to take your WordPress site to a whole new level, check out Genesis. Most of the hard work has been done for you, and there are lots of cool mobile-friendly themes to choose from. I use Genesis on my own site.</p><p></p><p><a href="http://diythemes.com/" target="_blank">Thesis</a> - Similar in form and function to Genesis. I used Thesis for several years, but made the switch to Genesis a few months ago.</p><p></p><p><span style="color: #ff8c00"><strong>Google Tools</strong></span></p><p></p><p><a href="https://www.google.com/webmasters/tools/home?hl=en" target="_blank">Google Webmaster</a> - This is vital for any SEO campaign. You can manage how your site is indexed from here.</p><p></p><p><a href="https://www.google.com/business/placesforbusiness/" target="_blank">Google Places for Business</a> - This is where you can list your business so it shows up on Google Maps.</p><p></p><p><a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> - Manage and review your SEO efforts. Requires you to paste a tracking code on your site in order to work.</p><p></p><p><a href="https://plus.google.com/authorship" target="_blank">Google+ Authorship</a> - Google+ (Google's version of Facebook) is implementing a new feature that allows you to link your Google+ profile to content you produce, and even places your photo next to the search listing. All of this is relatively new, and I don't have enough information to write more about it here. Definitely worth looking into.</p><p></p><p>[ATTACH]52902[/ATTACH]</p><p></p><p>The above are <strong>essential</strong> tools that will not only improve your search ranking with Google, but they will help you track and manage your ongoing SEO efforts. Bing and Yahoo also have webmaster tools that have similar features. </p><p></p><p><span style="color: #ff8c00"><strong>SEO Links</strong></span></p><p></p><p>You're going to find a lot of self-proclaimed SEO gurus on the internet. Because of recent changes, anything dated before 2013 is largely irrelevant, and any article dated before 2010 should be considered obsolete. Here are a few reputable sources of up-to-date SEO information:</p><p></p><ul> <li data-xf-list-type="ul"><a href="http://moz.com/learn/seo" target="_blank">SEOMoz</a></li> <li data-xf-list-type="ul"><a href="http://searchengineland.com/" target="_blank">Search Engine Land</a></li> <li data-xf-list-type="ul"><a href="http://blog.kissmetrics.com/58-seo-resources/" target="_blank">KISSmetrics - 58 SEO Resources</a></li> </ul><p></p><p><span style="color: #ff0000"><span style="font-size: 15px"><strong>Mobile & Local Search</strong></span></span></p><p></p><p>As mentioned earlier, mobile internet use has recently surpassed desktop search. You must optimize your website for smartphones and handheld devices, or you're going to get left behind going into 2014 and beyond. Mobile isn't just a fad that's going away, and if you site doesn't look good on these devices, you're going to lose business, plain and simple. </p><p></p><p>Go <a href="http://www.brickandmobile.com/mobile-emulator/" target="_blank">here</a> and type in your website URL to see what it looks like on mobile. As an example, here is how my site looks on an iPhone versus one of my competitors. Which one would you rather look at?:</p><p></p><p>[ATTACH]52911[/ATTACH]</p><p></p><p><span style="color: #ff8c00"><strong>NAP Resources</strong></span></p><p></p><p>I mentioned some in my previous post, and I'll list them again here. Local resources put you on the map...literally, with a NAP listing (Name/Address/Phone). I won't link all of these, because there's just too many to list. Mostly concern yourself with the top five because they have a social and mobile element:</p><p></p><ul> <li data-xf-list-type="ul"><span style="color: #008000"><span style="font-family: 'Verdana'">Google+ Local</span></span></li> <li data-xf-list-type="ul"><span style="color: #008000"><span style="font-family: 'Verdana'">Yelp</span></span></li> <li data-xf-list-type="ul"><span style="color: #008000"><span style="font-family: 'Verdana'">Foursquare</span></span></li> <li data-xf-list-type="ul"><span style="color: #008000"><span style="font-family: 'Verdana'">Facebook fan page (not personal page)</span></span></li> <li data-xf-list-type="ul"><span style="color: #008000"><span style="font-family: 'Verdana'">LinkedIn profile</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Yellow Pages (dot com)</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Manta</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Local.com</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Superpages</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">City Search</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Mapquest</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Yahoo Local</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">AreaConnect</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">Angie's List</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">BBB.org</span></span></li> <li data-xf-list-type="ul"><span style="font-family: 'Verdana'"><span style="color: #333333">411.com</span></span></li> </ul><p><span style="font-family: 'Verdana'"><span style="color: #333333"></span></span></p><p><span style="font-family: 'Verdana'"><span style="color: #333333">Good luck with your SEO efforts!</span></span></p></blockquote><p></p>
[QUOTE="Browncoat, post: 198915, member: 1061"] [COLOR=#ff0000][SIZE=4][B]Resources[/B][/SIZE][/COLOR] I will briefly touch on some SEO resources here. There is way too much information to elaborate on. SEO is not a weekend project, and you're not going to glean everything you need to know by reading these 4 posts. SEO is an ongoing marketing effort, and it is ever-changing. It's something you need to learn about, understand, and apply. [COLOR=#ff8c00][B]Platforms[/B][/COLOR] As mentioned earlier, [URL="http://wordpress.org/"]WordPress[/URL] is the best way to get started with an SEO-friendly website. Be sure to install WordPress on [U]your own domain[/U], and not opt for their free service, which gives you a mysite.wordpress.com website. There are tons of WordPress tutorials and support on the internet, so you won't be in the dark. [URL="http://www.shareasale.com/r.cfm?b=242694&u=839165&m=28169&urllink=&afftrack="]Genesis[/URL] - If you want to take your WordPress site to a whole new level, check out Genesis. Most of the hard work has been done for you, and there are lots of cool mobile-friendly themes to choose from. I use Genesis on my own site. [URL="http://diythemes.com/"]Thesis[/URL] - Similar in form and function to Genesis. I used Thesis for several years, but made the switch to Genesis a few months ago. [COLOR=#ff8c00][B]Google Tools[/B][/COLOR] [URL="https://www.google.com/webmasters/tools/home?hl=en"]Google Webmaster[/URL] - This is vital for any SEO campaign. You can manage how your site is indexed from here. [URL="https://www.google.com/business/placesforbusiness/"]Google Places for Business[/URL] - This is where you can list your business so it shows up on Google Maps. [URL="http://www.google.com/analytics/"]Google Analytics[/URL] - Manage and review your SEO efforts. Requires you to paste a tracking code on your site in order to work. [URL="https://plus.google.com/authorship"]Google+ Authorship[/URL] - Google+ (Google's version of Facebook) is implementing a new feature that allows you to link your Google+ profile to content you produce, and even places your photo next to the search listing. All of this is relatively new, and I don't have enough information to write more about it here. Definitely worth looking into. [ATTACH=CONFIG]52902._xfImport[/ATTACH] The above are [B]essential[/B] tools that will not only improve your search ranking with Google, but they will help you track and manage your ongoing SEO efforts. Bing and Yahoo also have webmaster tools that have similar features. [COLOR=#ff8c00][B]SEO Links[/B][/COLOR] You're going to find a lot of self-proclaimed SEO gurus on the internet. Because of recent changes, anything dated before 2013 is largely irrelevant, and any article dated before 2010 should be considered obsolete. Here are a few reputable sources of up-to-date SEO information: [LIST] [*][URL="http://moz.com/learn/seo"]SEOMoz[/URL] [*][URL="http://searchengineland.com/"]Search Engine Land[/URL] [*][URL="http://blog.kissmetrics.com/58-seo-resources/"]KISSmetrics - 58 SEO Resources[/URL] [/LIST] [COLOR=#ff0000][SIZE=4][B]Mobile & Local Search[/B][/SIZE][/COLOR] As mentioned earlier, mobile internet use has recently surpassed desktop search. You must optimize your website for smartphones and handheld devices, or you're going to get left behind going into 2014 and beyond. Mobile isn't just a fad that's going away, and if you site doesn't look good on these devices, you're going to lose business, plain and simple. Go [URL="http://www.brickandmobile.com/mobile-emulator/"]here[/URL] and type in your website URL to see what it looks like on mobile. As an example, here is how my site looks on an iPhone versus one of my competitors. Which one would you rather look at?: [ATTACH=CONFIG]52911._xfImport[/ATTACH] [COLOR=#ff8c00][B]NAP Resources[/B][/COLOR] I mentioned some in my previous post, and I'll list them again here. Local resources put you on the map...literally, with a NAP listing (Name/Address/Phone). I won't link all of these, because there's just too many to list. Mostly concern yourself with the top five because they have a social and mobile element: [LIST] [*][COLOR=#008000][FONT=Verdana]Google+ Local[/FONT][/COLOR] [*][COLOR=#008000][FONT=Verdana]Yelp[/FONT][/COLOR] [*][COLOR=#008000][FONT=Verdana]Foursquare[/FONT][/COLOR] [*][COLOR=#008000][FONT=Verdana]Facebook fan page (not personal page)[/FONT][/COLOR] [*][COLOR=#008000][FONT=Verdana]LinkedIn profile[/FONT][/COLOR] [*][FONT=Verdana][COLOR=#333333]Yellow Pages (dot com)[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]Manta[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]Local.com[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]Superpages[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]City Search[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]Mapquest[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]Yahoo Local[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]AreaConnect[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]Angie's List[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]BBB.org[/COLOR][/FONT] [*][FONT=Verdana][COLOR=#333333]411.com[/COLOR][/FONT] [/LIST] [FONT=Verdana][COLOR=#333333] Good luck with your SEO efforts![/COLOR][/FONT] [/QUOTE]
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