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Message: <blockquote data-quote="Sandpatch" data-source="post: 216048" data-attributes="member: 10543">I don't know if the writer broke any new ground with his piece.  He wrote, "What it really means for the camera industry is that the tools they offer the new generation must be more intuitively integrated and less about "ultimate."Whether they are passionate about cars, model trains, woodworking or cameras, most hobbiests seek the ultimate because we care deeply about the quality of what we produce and we find that learning the complexities can be fun and challenging.  Conversely, many people have little interest in how things work and are content with the results they get with exerting as little effort as possible.  Sure, simplicity rules in this mass market era, and that's not news.</blockquote>