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<blockquote data-quote="Iansky" data-source="post: 639072" data-attributes="member: 9824">Great article that serves to endorse the &quot;Hype&quot; that is rampant across all industries so thank you Michael.We see so much of it prior to the launch of new products that proves baseless when the consumer gets their hands on the product for real, case in point - a colleague / fellow photographer that I know was considering upgrading his Olympus OMD EM1 to the EM2 version for his sport shooting especially with the the high frame rate 60fps!!&nbsp; He thought it was just what he needed then factual real world information appeared that showed this was true but the speed would not allow it to continuously follow focus so useless for fast motor racing where he wanted to pan with cars or capture fast action with follow focus.He is now keeping his EM1 and using that and feels frustrated that he almost fell foul of this hype.The power of the Internet and those who use it to their advantage never ceases to amaze me, in our Photographic world we all know and are aware of the &quot;Expert reviewers&quot; that are rife and often their hype can influence sales a great deal and help manufacturers stand or fall on sales of product.I spent a long time researching the D500 before investing and read reviewers from all sorts (including the so called &quot;Professional........often sponsored&quot; reviewers) then handled and spoke to actual owner / users before taking the leap so I was able to separate the chaff from the facts and make an informed decision on a purchase that now lives up to my expectation.It is now a case of &quot;Buyer beware&quot; for those who read the hype and believe it to be 100% true.</blockquote>

[QUOTE="Iansky, post: 639072, member: 9824"] Great article that serves to endorse the "Hype" that is rampant across all industries so thank you Michael. We see so much of it prior to the launch of new products that proves baseless when the consumer gets their hands on the product for real, case in point - a colleague / fellow photographer that I know was considering upgrading his Olympus OMD EM1 to the EM2 version for his sport shooting especially with the the high frame rate 60fps!! He thought it was just what he needed then factual real world information appeared that showed this was true but the speed would not allow it to continuously follow focus so useless for fast motor racing where he wanted to pan with cars or capture fast action with follow focus. He is now keeping his EM1 and using that and feels frustrated that he almost fell foul of this hype. The power of the Internet and those who use it to their advantage never ceases to amaze me, in our Photographic world we all know and are aware of the "Expert reviewers" that are rife and often their hype can influence sales a great deal and help manufacturers stand or fall on sales of product. I spent a long time researching the D500 before investing and read reviewers from all sorts (including the so called "Professional........often sponsored" reviewers) then handled and spoke to actual owner / users before taking the leap so I was able to separate the chaff from the facts and make an informed decision on a purchase that now lives up to my expectation. It is now a case of "Buyer beware" for those who read the hype and believe it to be 100% true. [/QUOTE]

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