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<blockquote data-quote="ScottinPollock" data-source="post: 476319" data-attributes="member: 40111">For the most part, Google these days is too smart for meta-data. Anyone can tag a site with whatever they want, that doesn't mean the searcher will find what there looking for there. Google has known this for a long time.Content and validity will get you ranked well by Google. This means your site will need plenty of content that is inline with your meta-data. While creating this content is more of an art than a science, you can start with just the basics of journalism (who, what, where, when, why, and how).Validation is created by marketing your site. As I mentioned previously, you can't just throw something up there and expect it to stick. Other sites that contain information about (and links to) your site will provide Google the validation it needs to take it seriously in the rankings. Facebook discussions, Twitter feeds, and Google+ communities, where you interact with others interested in your brand, service, or product are the easiest and most cost effective methods for providing this validation. Other sites supporting similar interests that link to your site are also desirable, but much more difficult to generate.HTH</blockquote>

[QUOTE="ScottinPollock, post: 476319, member: 40111"] For the most part, Google these days is too smart for meta-data. Anyone can tag a site with whatever they want, that doesn't mean the searcher will find what there looking for there. Google has known this for a long time. Content and validity will get you ranked well by Google. This means your site will need plenty of content that is inline with your meta-data. While creating this content is more of an art than a science, you can start with just the basics of journalism (who, what, where, when, why, and how). Validation is created by marketing your site. As I mentioned previously, you can't just throw something up there and expect it to stick. Other sites that contain information about (and links to) your site will provide Google the validation it needs to take it seriously in the rankings. Facebook discussions, Twitter feeds, and Google+ communities, where you interact with others interested in your brand, service, or product are the easiest and most cost effective methods for providing this validation. Other sites supporting similar interests that link to your site are also desirable, but much more difficult to generate. HTH [/QUOTE]

Verification