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Message: <blockquote data-quote="Samo" data-source="post: 617149" data-attributes="member: 42955">Whiskey I believe your pretty spot on.  I would add this to what you have said.  The F made Nikon into the powerhouse long ago because it was reliable.  Guaranteed to shoot and not let anyone down.   Many years after the F pros still require one thing above all others and that is it must work every single time.  When the 5D came along it was just that.  A stone cold reliable machine.  That, along with those other factors, including cheaper but as good or better glass, is how Canon took the crown off Nikon's head.Same is now true for consumers too.  Look at the Amazon sales report I linked.  Nikon is hurting more than many think.</blockquote>