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<blockquote data-quote="Samo" data-source="post: 617068" data-attributes="member: 42955">I agree Nikon has already broke through the thin ice they were skating on.&nbsp; Rehashes of previous products is not going to be a successful business model.&nbsp; They have waited entirely to long (along with Canon imo) in going without mirror so they gave up all of that market share which is evident by Sony surpassing them both.&nbsp; Sony did that because of the A7 which was the hottest new thing since the Beatles when it came out.&nbsp; Photographers in droves jumped ship when that camera out.&nbsp; As for the Zeiss deal years ago Sony bought all the Minolta tooling and hence the A mount.&nbsp; Zeiss had already been using Cosina since about 1971 when Zeiss went bankrupt and Leica had been using Minolta since the mid 70s so all of the branded stuff is built out by Sony as per spec of Zeiss and Leica (Panasonic).What allowed Sony to jump ahead so far so fast in the sensor department?&nbsp; Their own capability to a large degree and when they bought Hitachi's image section they finally had a leg up.When Sony finally buys out Nikon here in a few years Canon will go down.<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite7" alt=":p" title="Stick out tongue&nbsp; &nbsp; :p" loading="lazy" data-shortname=":p" />layful:&nbsp; You say not possible?&nbsp; I refer you to Kodak.</blockquote>

[QUOTE="Samo, post: 617068, member: 42955"] I agree Nikon has already broke through the thin ice they were skating on. Rehashes of previous products is not going to be a successful business model. They have waited entirely to long (along with Canon imo) in going without mirror so they gave up all of that market share which is evident by Sony surpassing them both. Sony did that because of the A7 which was the hottest new thing since the Beatles when it came out. Photographers in droves jumped ship when that camera out. As for the Zeiss deal years ago Sony bought all the Minolta tooling and hence the A mount. Zeiss had already been using Cosina since about 1971 when Zeiss went bankrupt and Leica had been using Minolta since the mid 70s so all of the branded stuff is built out by Sony as per spec of Zeiss and Leica (Panasonic). What allowed Sony to jump ahead so far so fast in the sensor department? Their own capability to a large degree and when they bought Hitachi's image section they finally had a leg up. When Sony finally buys out Nikon here in a few years Canon will go down.:playful: You say not possible? I refer you to Kodak. [/QUOTE]

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