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<blockquote data-quote="pforsell" data-source="post: 617022" data-attributes="member: 7240">The last FF Nikon that triggered some interest outside the circles of Nikon users was 5 years ago: the D800. After that mostly boring me-too products. D4 was a big letdown in resolution and EOS 1D X ate it for breakfast. Probably outsold 20 to 1. D5 was too little too late. DF is a plastic D600 body with surplus D4 sensor because Nikon could not get rid of them... and some retro looking outside styling. That didn't fool anyone.Now is their 100th Anniversary and already a third has passed of the year. No FF cameras yet.Some kind of buzz product could entice some interest to the brand. Like a D5X with 80 mpix sensor. Would it sell well? No. The single digit models are halo products not intended to sell all that well but to act as advertisements of the brand and to be the test bed for new tech.Diminishing market share, diminishing revenue, already profit turned into loss, layoffs, ... all this is bad for future R&amp;D budget and can mean even less interesting products in the future. Perhaps I'll need to stockpile some gear in the next couple of years to last me for life.</blockquote>

[QUOTE="pforsell, post: 617022, member: 7240"] The last FF Nikon that triggered some interest outside the circles of Nikon users was 5 years ago: the D800. After that mostly boring me-too products. D4 was a big letdown in resolution and EOS 1D X ate it for breakfast. Probably outsold 20 to 1. D5 was too little too late. DF is a plastic D600 body with surplus D4 sensor because Nikon could not get rid of them... and some retro looking outside styling. That didn't fool anyone. Now is their 100th Anniversary and already a third has passed of the year. No FF cameras yet. Some kind of buzz product could entice some interest to the brand. Like a D5X with 80 mpix sensor. Would it sell well? No. The single digit models are halo products not intended to sell all that well but to act as advertisements of the brand and to be the test bed for new tech. Diminishing market share, diminishing revenue, already profit turned into loss, layoffs, ... all this is bad for future R&D budget and can mean even less interesting products in the future. Perhaps I'll need to stockpile some gear in the next couple of years to last me for life. [/QUOTE]

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