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Sigma 50mm 1.4 Art series announced..
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<blockquote data-quote="aroy" data-source="post: 291647" data-attributes="member: 16090"><p>Today the 50mm market spans an extremely wide price range. At one end is the Nikon 50mm F1.8d selling for USD 100. At the other end is the Leica 50mm range finder lense selling for USD 7,500/. The Zeiss Otus is in between at USD 4,000.</p><p></p><p>In order to understand why people buy the expensive lenses when a dirt cheap one is available, you have to understand what the lense does. Here is what people who pay big dollars look for</p><p>. Sharpness</p><p>. Microcontrast</p><p>. Lense rendering</p><p>. Out of focus rendering - bokeh</p><p>. Mechanical construction</p><p>. Ease of focusing</p><p></p><p>In short how does the image look when shot with this lense. For some 90% perfection does it. That may be either due to their own criteria or due to the fact that that is what sells. Achieving the last 10% does not bring them more money. For others the rendering and the sharpness/microcontrast makes their day. Either aesthetically or commercially that is what they want.</p><p></p><p>What I have noticed is that today most of the lenses; at least from reputed manufacturers; fall in the 90% bracket. And that is where more than 99% of buyers are congregating. But there is always a market for perfectionists, who are willing to pay for that iota of improvement, even though it may cost them five to ten times more.</p></blockquote><p></p>
[QUOTE="aroy, post: 291647, member: 16090"] Today the 50mm market spans an extremely wide price range. At one end is the Nikon 50mm F1.8d selling for USD 100. At the other end is the Leica 50mm range finder lense selling for USD 7,500/. The Zeiss Otus is in between at USD 4,000. In order to understand why people buy the expensive lenses when a dirt cheap one is available, you have to understand what the lense does. Here is what people who pay big dollars look for . Sharpness . Microcontrast . Lense rendering . Out of focus rendering - bokeh . Mechanical construction . Ease of focusing In short how does the image look when shot with this lense. For some 90% perfection does it. That may be either due to their own criteria or due to the fact that that is what sells. Achieving the last 10% does not bring them more money. For others the rendering and the sharpness/microcontrast makes their day. Either aesthetically or commercially that is what they want. What I have noticed is that today most of the lenses; at least from reputed manufacturers; fall in the 90% bracket. And that is where more than 99% of buyers are congregating. But there is always a market for perfectionists, who are willing to pay for that iota of improvement, even though it may cost them five to ten times more. [/QUOTE]
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Sigma 50mm 1.4 Art series announced..
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