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Message: <blockquote data-quote="Browncoat" data-source="post: 197488" data-attributes="member: 1061">Then you should know that most people DO make purchasing decisions based on feelings and perception. Since you're interested in data, you should also know that most shoppers begin their process with a Google or Amazon search. They're looking for reviews and customer experiences. They're not looking for charts full of data. People make purchasing decisions based on recommendations from friends, discussion topics (like this one), previous experience, and "gut feelings".Give an average person a choice between 2 lenses, and some are going to inevitably buy the more expensive model based on the sole feeling that more money spent=higher quality. Others will choose the cheaper lens because less money spent=more value. It's all about perception. That's a major portion of the buying experience for most people. I will go even further and say that more people would be influenced by looking at actual comparison photos between lenses versus looking at a chart riddled with data. You pasted a chart that you found on the internet and droned on and on about how much more you know than the rest of us, and you were wrong. Rick and Glenn are doing a fine job of calling you out on that issue, so I see no need to dogpile and beat you up over it, as much as I'd like to. The point that has been finely illustrated in this thread is that all that data means nothing if you don't know how to interpret it. I said it earlier, and you've pretty much delivered the final blow yourself by showing that it looks easy to blow a lot of hot air about stats and figures, until someone who really knows what they're talking about shows up.</blockquote>

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