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Nikon's message to millenials, "Drop those smart phones!"
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<blockquote data-quote="Horoscope Fish" data-source="post: 381754" data-attributes="member: 13090"><p>I think those are some very well constructed, and really, rather savvy ads. Nikon has definitely identified a target demographic is are appealing to it in a fashion that I think will be heard. Working in the visual arts department as I do, I think it safe to say I see more than an average number of young people who want to express themselves artistically and I've seen the light go on when they realize photography, as opposed to taking pictures, is a "thing". That, I think, is the message Nikon is wanting to get across. They want to plant the seed you can do more, and stand out from the digital noise, with Nikon.</p><p></p><p></p><p></p><p>16 year-olds are not the target demographic since they typically don't have the disposable income to buy a lot of high-end electronics. 20/30-Somethings do however.</p><p></p><p><span style="color: #ffffff">....</span></p></blockquote><p></p>
[QUOTE="Horoscope Fish, post: 381754, member: 13090"] I think those are some very well constructed, and really, rather savvy ads. Nikon has definitely identified a target demographic is are appealing to it in a fashion that I think will be heard. Working in the visual arts department as I do, I think it safe to say I see more than an average number of young people who want to express themselves artistically and I've seen the light go on when they realize photography, as opposed to taking pictures, is a "thing". That, I think, is the message Nikon is wanting to get across. They want to plant the seed you can do more, and stand out from the digital noise, with Nikon. 16 year-olds are not the target demographic since they typically don't have the disposable income to buy a lot of high-end electronics. 20/30-Somethings do however. [COLOR=#ffffff]....[/COLOR] [/QUOTE]
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Nikon's message to millenials, "Drop those smart phones!"
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