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Message: <blockquote data-quote="Dave_W" data-source="post: 110275" data-attributes="member: 9521">See the full article <a href="http://asia.cnet.com/nikon-explains-philosophy-behind-its-lenses-62220317.htm" target="_blank">HERE</a><img src="http://cdn.asia.cnet.com/story_media/62220317/nikon_lens_designer_600x450.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Lens designer Mr. Hiroki Harada (left) shows off the latest 800mm F5.6 super-telephoto prime with Mr. Toshinori Shindo, general manager of Nikon Asia with the 18-35mm F3.5-4.5G wide-angle zoom.(Credit: Shawn Low/CNET Asia)TOKYO, Japan--We attended Nikon's press conference earlier today where the company explained the science behind its Nikkor lenses and the direction for its lens lineup in Asia. The press conference was held in conjunction with Nikon's 80th anniversary in lens-making, in celebration of the production of its lenses reaching 75 million as of November 2012.During the event, Mr. Hiroki Harada, Nikon's lens designer--the man who designed the AF-S Nikkor 24-70mm F2.8G ED zoom lens--shared with us what goes into each Nikon lens. He explained that Nikon's aim of producing a Nikkor lens is to ensure that the lens can provide users with good image quality and the ability to produce a three-dimensional rendering in images captured. To make sure each lens is made according to the company's standards, everything is kept in-house, from the procurement of glass from its subsidiaries to the final manufacturing and assembling process.He also mentioned when it came to lens-making, Nikon had three essential philosophies. First was design, and then comes production and inspection quality--all lenses, from the high-end to the entry-level, are inspected and calibrated to ensure that each and every one maintains the same quality and consistency. Finally, is using cutting-edge technology to further improve lens performance. One example is the company's proprietary Vibration Reduction tech which can improve handholding in low-light conditions by up to five stops as well as the Nano Crystal coating on some lenses that's used to reduce flare and minimize ghosting in images.When asked about Nikon's focus in Asia, Mr. Yoshio Nakamura, marketing manager of Nikon's SLR and interchangeable lenses stated that Asia is an important market for the company. Nikon is currently unable to effectively reach out to the Asian market with its midrange and higher-end lenses. However, he added that Nikon has plans to intensify its marketing efforts in the region. Although there was no mention of any other upcoming Nikkor lenses, a Nikon rep told us that the company has plans to release faster and brighter lenses, as well as to expand its FX-format lens lineup.</blockquote>

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