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<blockquote data-quote="Dave_W" data-source="post: 130624" data-attributes="member: 9521">I think my first impression of Nik's price drop was wrong. Last night I read a few articles about Nik's move and they pointed out how Nik's competition offer their products at between half and a third of Nik's former price tag. And combined with Lightroom's move to the lower end it only makes sense that Nik would follow suit. Nik is by far the best plug-in on the market but if they price themselves out of competition it won't matter. The DSLR market, along with cell phone and iPad cameras, has grown so much in the past few years they can easily make up in volume what they're losing in the price drop. So I'm thinking I was wrong in believing Nik will move all its efforts into combating Instagram since it looks like they're trying to capture the broader Adobe plug-in market place. I still believe Instagram is in the crosshairs of Google, Nik's Adobe plug-ins will continue to be a priority for the company in the near future.</blockquote>

[QUOTE="Dave_W, post: 130624, member: 9521"] I think my first impression of Nik's price drop was wrong. Last night I read a few articles about Nik's move and they pointed out how Nik's competition offer their products at between half and a third of Nik's former price tag. And combined with Lightroom's move to the lower end it only makes sense that Nik would follow suit. Nik is by far the best plug-in on the market but if they price themselves out of competition it won't matter. The DSLR market, along with cell phone and iPad cameras, has grown so much in the past few years they can easily make up in volume what they're losing in the price drop. So I'm thinking I was wrong in believing Nik will move all its efforts into combating Instagram since it looks like they're trying to capture the broader Adobe plug-in market place. I still believe Instagram is in the crosshairs of Google, Nik's Adobe plug-ins will continue to be a priority for the company in the near future. [/QUOTE]

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