I read it too - somehow I really hope so! I love shooting like that.. No posing, all actually happening. But this country probably won't be ready for another 10 years.
I've had a few jobs exactly like this. People come to me saying, "I had pictures done, but... well, they're just sterile. Nice posed pictures, but sterile."
We have a historic street not to far up the road and we spend a few hours up there walking and wandering while they do their family thing and I shoot them. I do believe there is a small resurgence of wanting more than a selfie, but not a sterile posed portrait.