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Message: <blockquote data-quote="BackdoorArts" data-source="post: 401644" data-attributes="member: 9240">It's amazing how much you can play with stuff in your head and how we all want to think bad of everything.  It happened with Adobe's CC offering, where I was firmly convinced on announcement that this could turn into a nightmare, and yet here I sit, a little over a year later as a firmly entrenched proponent of it.  It not only hasn't gone up, but what they've delivered since for my $10/month is worth more than the cumulative cost - and would have had me wanting to spend at least twice as much to play catch up under the old model.Based on what's actually stated in the link I get this...<ul> <li data-xf-list-type="ul">Nikon is instituting a free program that will allow owners of their full framed cameras to download firmware updates, which may include new and advanced functions, for up to 3 years.</li> </ul>To quote them, ... By registering with the program, photographers will be able to download  advanced firmware updates, adding new functionality to their new Nikon  DSLR cameras for up to 3 years. The program aims to reinforce confidence  in the enthusiast and professional DSLR markets, and inspire  photographers to make the most of their cameras, by connecting people to  the latest Nikon software innovations. To interpret them, what I see here is an attempt on Nikon's part not to potentially profit further off their users, but instead to build up some good will in a place where it was sorely lacking after problems with the D600, accusations that the D610 (and even D750) weren't really "new" bodies but simply upgrades to existing models.  When Fuji announced the significant firmware upgrades earlier this year I said, "Wouldn't it be nice if Nikon followed suit?!", and I believe they are doing just that.  What they are telling me as a Nikon owner is, Have confidence in the product you just bought - confidence that not only will it perform, but if we come up with enhancements to apply to future models that doesn't mean we're leaving you in the dust.  Your investment in our brand name means we have an obligation not to abandon you or the products you purchased, so we're committing to our customers that any advancements that can be applied via firmware to our existing models will be made available to you for free for up to 3 years after the model is introduced. What that means to me is that the D750 that I just bought is guaranteed not to become technically obsolete if they introduce a D760 in November, or a D770 in 2016.  It means that menu upgrades and firmware-implementable improvements will no longer only be applied to the next model, which means I no longer have to ask the question, "Should I buy now or wait 3 months in case they introduce something new?"  It's a step to restore the confidence that many of you, from your words above, have lost in the company.  I like the idea, and I suspect that most owners will.  The jaded among you can wonder what the significance of 3 years in terms of "free", but I believe it's simply a warranty period for firmware - albeit from model introduction and not from date of purchase (in other words, the D600 is 2 years old, so if you buy one now and register, you're guaranteed firmware upgrades for the next year).  Could I be wrong?  Absolutely.  And Nikon can still screw it up, even if they have the best of intentions.  But for now I'm prepared to say "Bravo!!" </blockquote>

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