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<blockquote data-quote="spb_stan" data-source="post: 636393" data-attributes="member: 43545"><p>If you are limited in funds, as most of us are, you are putting way too much of that money into things will not increase sales in the catalog.</p><p></p><p>A good backdrop for consistent color background so the images fit the web catalog(white is good since a white background web site will allow photos to pop and match the art work.</p><p> </p><p>A few lights and stands</p><p></p><p>A infinite horizon floor for the model's scene floor...make this yourself matching the color of the backdrop</p><p></p><p>Line up a good model or two, 1 at first, one who is not only very experienced but will help teach you how to work with models. She will want to be hired regularly so wants you to be informed and successful. If she thinks you are a long time associate, she should be eager to help. Don't look just for pretty faces, it is more important for a skilled model, no amateurs until you are very effective in posing, that may come later. The model will be the most important sales tool, to make the clothing appear in its best possible presentation. Good models are rare,many girls want to be models without knowing the skills that separate the amateurs from the ones that sell products.</p><p></p><p>Volunteer to sweep floors or be a gofer for a pro studio, for free just to see the workflow.</p><p>Learn basic post processing with Adobe Lightroom and Photoshop bundle for $9.99 a month...great investment.</p><p></p><p>Get a used decent camera, anything 12mpx or higher. DR is not so important for catalog shoots with good light...literally any camera made from the D90 to present. </p><p>Your lens will probably be a mid-zoom, as long as it covers 24-50mm if in a small space, 24-70 if a larger space. You are going to be shooting at f/5.6-8 anyway so an expensive fast lens is not needed, not for web based catalogs</p><p></p><p>If you want to experiment with full frame, rent it for test sessions. </p><p>This is about the only way to make your $2000, you mentioned earlier, stretch to the point of seeing a return on investment. </p><p></p><p>The order of priorities </p><p>Reliable simple lighting set up</p><p>PRO model to start, you are wasting all the money if, as a beginner, you start with amateur or beginning models. First start with one who can teach you</p><p>Good simple set, if you want fancy resist that temptation, anything in the scene will detract from the clothes. Props also simple, a flower or a balloon with a pro model can be very effective.</p><p></p><p>Decent monitor you can calibrate the color</p><p>Decent reliable computer with backup drive...does not have to be latest models</p><p>Practice with Lightroom and Photoshop</p><p>Last on the list is camera and lens</p><p></p><p></p><p>If your were doing glossy magazine covers, by all means use good equipment like medium format or at least great lenses and a D800, 810 but you are not and you are going to be ready that for another decade. But with the setup above, ,you can have a very competent profitable catalog that people enjoy shopping in.</p><p>Go to catalogs that you buy from, ask friends who buy clothes on-line for which sites and look at them carefully, what are the size and resolution of the images, what format in cropping and which style theme are they using( a catalog theme is simple a design standard for images,color background, brightness, aspect ratio, etc so images are consistent between pages) You do not need to copy the other sites, but it will give you an idea of what needs to be consistent frame to frame. </p><p></p><p>That is how you should allocate your funds.</p><p>Good luck</p></blockquote><p></p>
[QUOTE="spb_stan, post: 636393, member: 43545"] If you are limited in funds, as most of us are, you are putting way too much of that money into things will not increase sales in the catalog. A good backdrop for consistent color background so the images fit the web catalog(white is good since a white background web site will allow photos to pop and match the art work. A few lights and stands A infinite horizon floor for the model's scene floor...make this yourself matching the color of the backdrop Line up a good model or two, 1 at first, one who is not only very experienced but will help teach you how to work with models. She will want to be hired regularly so wants you to be informed and successful. If she thinks you are a long time associate, she should be eager to help. Don't look just for pretty faces, it is more important for a skilled model, no amateurs until you are very effective in posing, that may come later. The model will be the most important sales tool, to make the clothing appear in its best possible presentation. Good models are rare,many girls want to be models without knowing the skills that separate the amateurs from the ones that sell products. Volunteer to sweep floors or be a gofer for a pro studio, for free just to see the workflow. Learn basic post processing with Adobe Lightroom and Photoshop bundle for $9.99 a month...great investment. Get a used decent camera, anything 12mpx or higher. DR is not so important for catalog shoots with good light...literally any camera made from the D90 to present. Your lens will probably be a mid-zoom, as long as it covers 24-50mm if in a small space, 24-70 if a larger space. You are going to be shooting at f/5.6-8 anyway so an expensive fast lens is not needed, not for web based catalogs If you want to experiment with full frame, rent it for test sessions. This is about the only way to make your $2000, you mentioned earlier, stretch to the point of seeing a return on investment. The order of priorities Reliable simple lighting set up PRO model to start, you are wasting all the money if, as a beginner, you start with amateur or beginning models. First start with one who can teach you Good simple set, if you want fancy resist that temptation, anything in the scene will detract from the clothes. Props also simple, a flower or a balloon with a pro model can be very effective. Decent monitor you can calibrate the color Decent reliable computer with backup drive...does not have to be latest models Practice with Lightroom and Photoshop Last on the list is camera and lens If your were doing glossy magazine covers, by all means use good equipment like medium format or at least great lenses and a D800, 810 but you are not and you are going to be ready that for another decade. But with the setup above, ,you can have a very competent profitable catalog that people enjoy shopping in. Go to catalogs that you buy from, ask friends who buy clothes on-line for which sites and look at them carefully, what are the size and resolution of the images, what format in cropping and which style theme are they using( a catalog theme is simple a design standard for images,color background, brightness, aspect ratio, etc so images are consistent between pages) You do not need to copy the other sites, but it will give you an idea of what needs to be consistent frame to frame. That is how you should allocate your funds. Good luck [/QUOTE]
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