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Message: <blockquote data-quote="stmv" data-source="post: 88407" data-attributes="member: 10038">marketing?  Macro is a reproduction ratio typically 1:1 life size ratio, Nikon calls older macro lens micro, because they were also tuned to produced Microfilm (for document storage), hence they were micro lens that were able to do 1:1 repro ratios or well Macro lens. Close up is just a slang term for essentially the same thing. so, pay attention to the reproduction ratio, and distance away from a subject when choosing a lens, (longer focal lens can and need to be further away to acheive the 1:1 ratio).</blockquote>