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<blockquote data-quote="Fortkentdad" data-source="post: 615777" data-attributes="member: 24285">For sure, a total case of the &quot;need' vs 'want' To quote my Papa&nbsp; &quot;if you have a roof over your head and food in your belly all else is gravy&quot;&nbsp; - when we use the hierarchy of needs, oxegen, water, food, warmth, ... a new camera is pretty far down the list. As is 95% of what we spend our 'disposable' income on.&nbsp; &nbsp; The article was more about camera company marketing strategy - and the idea that they need a different strategy to convince more people to part with serious dollars for a new DSLR (or any camera for that matter).&nbsp; But marketing is all about &quot;creating a desire, want, ... dare I say it &quot;need&quot; for their product.&nbsp; And somehow convince people that it is better than the competitors, will make you superior, stronger, faster, safer, whatever.&nbsp; Just buy my gizmo.&nbsp; For camera co. they have convinced us that Nikon is best and Nikon cameras take better pictures.&nbsp; But cameras don't take pictures any more then pencils write books or ... well you get the point.&nbsp;Hey, just had a new strategy for Nikon - the new Organic Non-GMO - completely chemical free camera.&nbsp;&nbsp; Who cares what it costs or the image IQ - you won't die from the toxin's entering your body by touching the shutter.&nbsp; ...&nbsp; and no animals will be harmed in the production or testing of this camera.&nbsp; ....Baseless fears seem to be the latest craze to open my wallet wider.</blockquote>

[QUOTE="Fortkentdad, post: 615777, member: 24285"] For sure, a total case of the "need' vs 'want' To quote my Papa "if you have a roof over your head and food in your belly all else is gravy" - when we use the hierarchy of needs, oxegen, water, food, warmth, ... a new camera is pretty far down the list. As is 95% of what we spend our 'disposable' income on. The article was more about camera company marketing strategy - and the idea that they need a different strategy to convince more people to part with serious dollars for a new DSLR (or any camera for that matter). But marketing is all about "creating a desire, want, ... dare I say it "need" for their product. And somehow convince people that it is better than the competitors, will make you superior, stronger, faster, safer, whatever. Just buy my gizmo. For camera co. they have convinced us that Nikon is best and Nikon cameras take better pictures. But cameras don't take pictures any more then pencils write books or ... well you get the point. Hey, just had a new strategy for Nikon - the new Organic Non-GMO - completely chemical free camera. Who cares what it costs or the image IQ - you won't die from the toxin's entering your body by touching the shutter. ... and no animals will be harmed in the production or testing of this camera. ....Baseless fears seem to be the latest craze to open my wallet wider. [/QUOTE]

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