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Message: <blockquote data-quote="rocketman122" data-source="post: 283017" data-attributes="member: 14443">For me the way a lens looks does impact if ill buy it. Its not the  major decision but it does influence my decision. For instance when I was looking for a 105 macro it was between the tokina 100 and the nikon 105 afd and the vr. I did like the way the vr lens looks and the way it feels in my hand. But yes the way it looks does matter to Me and does in my final decision. its known that people buy according to packaging. Like perfumes. The way the bottle and packaging looks very much impacts and influences peoples decisions. Sometimes even more so than the scent. anybody see canons 24-70? t looks like a joke. Like a 24-105 f4 2500 bucks.</blockquote>