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<blockquote data-quote="Bob Blaylock" data-source="post: 383683" data-attributes="member: 16749">Hasselblad has long been a brand associated with those who only want the best cameras, and are willing to pay a very high price for them.&nbsp; I believe their current line of what can fairly be called “true Hasselblads” have prices in the tens of thousands of dollars.&nbsp; I was surprised, some time ago, to learn of their “Stellar” and “Lunar” models, which are basically fancied-up versions of Sony cameras.&nbsp; My guess is that while Hasselblad thinks that its tens-of-thousands-of-dollar cameras are its core business, that it needs something that it can sell to a larger, lower-budget customer base, similar to a role that, for a time, I saw Ford's Mercury brand filling for Lincoln Dealerships, so that they could have something to sell to a more middle-class customer base and not just depend on fewer sales of the higher-end Lincoln models.&nbsp; But looking at the article—$2,395 for the Hasselblad Stellar II compared to $648 for the Sony RC 100 II on which it is based.&nbsp; I bet that technically, there's no difference between them, that the customer is, in effect, paying $648 for a camera and $1747 for a bit of fancy aesthetic trim and a prestigious brand name.</blockquote>

[QUOTE="Bob Blaylock, post: 383683, member: 16749"] Hasselblad has long been a brand associated with those who only want the best cameras, and are willing to pay a very high price for them. I believe their current line of what can fairly be called “true Hasselblads” have prices in the tens of thousands of dollars. I was surprised, some time ago, to learn of their “Stellar” and “Lunar” models, which are basically fancied-up versions of Sony cameras. My guess is that while Hasselblad thinks that its tens-of-thousands-of-dollar cameras are its core business, that it needs something that it can sell to a larger, lower-budget customer base, similar to a role that, for a time, I saw Ford's Mercury brand filling for Lincoln Dealerships, so that they could have something to sell to a more middle-class customer base and not just depend on fewer sales of the higher-end Lincoln models. But looking at the article—$2,395 for the Hasselblad Stellar II compared to $648 for the Sony RC 100 II on which it is based. I bet that technically, there's no difference between them, that the customer is, in effect, paying $648 for a camera and $1747 for a bit of fancy aesthetic trim and a prestigious brand name. [/QUOTE]

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