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Photography Business
getting more traffic?
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<blockquote data-quote="Browncoat" data-source="post: 201884" data-attributes="member: 1061"><p>I'll be blunt, because that's just what I do:</p><p></p><p>Lenspirational Photography is not unique or creative, it's silly. I can not imagine anyone reading that name and taking it seriously as a business, nor taking you seriously as a professional. At the very most, the name reads like you would specialize in religious-themed photography. At the very least, it reads like a fly-by-night Facebook/Craig's List wannabe photographer...and there are a lot of them out there with names just like this. If you want to be unique and creative, do it with your photography, not your name.</p><p></p><p>Being fresh out of college, you are looking to make a name for yourself, literally. When you're showing your portfolio to potential buyers, clients, business managers, or art galleries, whose work do you want to show them? Yours, or some cutsie-named faceless entity? Because I can guarantee you this much, there isn't a single one of them who will take you seriously with a name like that. Zero. You can get away with it on Facebook and among a circle of friends and family, but if you really want to make a name for yourself and be something more than that, you need to strongly reconsider your position on this. Because the name that is supposed to be unique and set you apart from everyone else, ultimately, is making you just like all the others and seriously limiting your potential for growth and recognition.</p><p></p><p>This is the voice of experience talking. When I was in college (I went to AIP), we had an assignment to design a logo for ourselves. I opted for <em>"Shutterbug Imagery"</em> and had a ladybug as my logo. It was cute, and I got an A+. You can see the logo on one of my earliest gallery images <a href="http://gallery.nikonites.com/gallery/files/1/0/6/1/courthouse.jpg" target="_blank">here</a>. I built a website around that name and logo, and started my business. But you know what? It never went anywhere. No one knew who I was, the site rarely got any traffic. It was a bust. Switching over to my name was the best choice I ever made.</p><p></p><p>Give it some thought.</p></blockquote><p></p>
[QUOTE="Browncoat, post: 201884, member: 1061"] I'll be blunt, because that's just what I do: Lenspirational Photography is not unique or creative, it's silly. I can not imagine anyone reading that name and taking it seriously as a business, nor taking you seriously as a professional. At the very most, the name reads like you would specialize in religious-themed photography. At the very least, it reads like a fly-by-night Facebook/Craig's List wannabe photographer...and there are a lot of them out there with names just like this. If you want to be unique and creative, do it with your photography, not your name. Being fresh out of college, you are looking to make a name for yourself, literally. When you're showing your portfolio to potential buyers, clients, business managers, or art galleries, whose work do you want to show them? Yours, or some cutsie-named faceless entity? Because I can guarantee you this much, there isn't a single one of them who will take you seriously with a name like that. Zero. You can get away with it on Facebook and among a circle of friends and family, but if you really want to make a name for yourself and be something more than that, you need to strongly reconsider your position on this. Because the name that is supposed to be unique and set you apart from everyone else, ultimately, is making you just like all the others and seriously limiting your potential for growth and recognition. This is the voice of experience talking. When I was in college (I went to AIP), we had an assignment to design a logo for ourselves. I opted for [I]"Shutterbug Imagery"[/I] and had a ladybug as my logo. It was cute, and I got an A+. You can see the logo on one of my earliest gallery images [URL="http://gallery.nikonites.com/gallery/files/1/0/6/1/courthouse.jpg"]here[/URL]. I built a website around that name and logo, and started my business. But you know what? It never went anywhere. No one knew who I was, the site rarely got any traffic. It was a bust. Switching over to my name was the best choice I ever made. Give it some thought. [/QUOTE]
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