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<blockquote data-quote="BackdoorArts" data-source="post: 381649" data-attributes="member: 9240">That's a lot of stuff, and it speaks volumes to me about Fujifilm and why, were I just now getting into this hobby, I'd be taking a serious look at them.&nbsp; Why?&nbsp; Because what they've essentially done for their customers is to give them a body upgrade.&nbsp; Think about what we've seen between releases of a Dx200 and Dx300 body.&nbsp; It's pretty much the same camera and sensor, but with some nice feature upgrades.&nbsp; Now imagine if, instead of releasing a brand new body Nikon instead issued a major firmware upgrade.&nbsp; 95% or better of current Dx200 owners wouldn't think to buy the Dx300 just to get those features, but it does leave most of them feeling like they now own old technology, while new buyers get the latest and greatest.&nbsp; But had they simply left the Dx200 alone and issued the firmware upgrade, not only would they have experienced no perceptible loss of sales from upgrades (unless they are hoping that the feeling of owning old tech drives them to the next level camera), they would likely instill a sense of both gratitude and confidence in the brand, creating a far more loyal customer.&nbsp; Bravo, Fujifilm.</blockquote>

[QUOTE="BackdoorArts, post: 381649, member: 9240"] That's a lot of stuff, and it speaks volumes to me about Fujifilm and why, were I just now getting into this hobby, I'd be taking a serious look at them. Why? Because what they've essentially done for their customers is to give them a body upgrade. Think about what we've seen between releases of a Dx200 and Dx300 body. It's pretty much the same camera and sensor, but with some nice feature upgrades. Now imagine if, instead of releasing a brand new body Nikon instead issued a major firmware upgrade. 95% or better of current Dx200 owners wouldn't think to buy the Dx300 just to get those features, but it [I]does[/I] leave most of them feeling like they now own old technology, while new buyers get the latest and greatest. But had they simply left the Dx200 alone and issued the firmware upgrade, not only would they have experienced no perceptible loss of sales from upgrades (unless they are hoping that the feeling of owning old tech drives them to the next level camera), they would likely instill a sense of both gratitude and confidence in the brand, creating a far more loyal customer. Bravo, Fujifilm. [/QUOTE]

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