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Photography Business
Facebook Marketing: A Case Study
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<blockquote data-quote="Browncoat" data-source="post: 338010" data-attributes="member: 1061"><p>Update @ 24 hours</p><p></p><p>Statistics</p><ul> <li data-xf-list-type="ul">Budget spent: $49.05 (of initial $50)</li> <li data-xf-list-type="ul">Total reach: 7,896 (7,660 = paid)</li> <li data-xf-list-type="ul">New page likes: 9</li> <li data-xf-list-type="ul">Total bookings so far: 12 ($1,188 income if all sessions are completed)</li> </ul><p></p><p>12 bookings out of 7,896 views = about 1%. That's a bummer statistic, but this was not a targeted promo. If I drop more money into this, I'll check out Facebook's demographic targeting. I highly doubt I could get as specific as "parents of HS seniors", but it might yield a higher return on investment.</p><p></p><p>Honestly, I wasn't expecting the whole $50 to be eaten up in a single day. I figured it would take at least a week. No complaints though. There are still a lot of open time slots available in August, and if I can commit to doing $50 each week and getting this many bookings out of it, then this is a solid investment.</p><p></p><p>Behold the power of social media.</p></blockquote><p></p>
[QUOTE="Browncoat, post: 338010, member: 1061"] Update @ 24 hours Statistics [LIST] [*]Budget spent: $49.05 (of initial $50) [*]Total reach: 7,896 (7,660 = paid) [*]New page likes: 9 [*]Total bookings so far: 12 ($1,188 income if all sessions are completed) [/LIST] 12 bookings out of 7,896 views = about 1%. That's a bummer statistic, but this was not a targeted promo. If I drop more money into this, I'll check out Facebook's demographic targeting. I highly doubt I could get as specific as "parents of HS seniors", but it might yield a higher return on investment. Honestly, I wasn't expecting the whole $50 to be eaten up in a single day. I figured it would take at least a week. No complaints though. There are still a lot of open time slots available in August, and if I can commit to doing $50 each week and getting this many bookings out of it, then this is a solid investment. Behold the power of social media. [/QUOTE]
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Facebook Marketing: A Case Study
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