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Photography Business
Facebook Marketing: A Case Study
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<blockquote data-quote="Browncoat" data-source="post: 337467" data-attributes="member: 1061"><p>The past few years, I have run a $99 special for HS Seniors that runs the entire month of August. I don't do many price slashing promos, but this one has worked well for me. Last year, I even did a session giveaway for an underprivileged teen that not only made me feel good, it generated even more business. </p><p></p><p>Facebook has been changing how business pages work, and how often your posts show up in news feeds. Big companies like Sprint and Applebees can afford to promote their posts to still get them in front of people, but small businesses don't have that kind of budget. I've paid to promote my business page in the past, and it has been met with limited success. I've gotten more page "likes" from promotion, but it isn't really getting people to sign up for a session.</p><p></p><p>This year, I thought I would document my progress, or lack thereof. The image below was just uploaded to Facebook (11:17pm EST).</p><p></p><p>Boost settings:</p><p></p><ul> <li data-xf-list-type="ul">$50 initial budget</li> <li data-xf-list-type="ul">Target audience: page fans, friends of fans (other option=demographic settings)</li> <li data-xf-list-type="ul">Estimated reach: 7,900 - 21,000</li> </ul><p></p><p>Within a few minutes of uploading the image, there are already 15 views and 3 shares. Late night is a good time to start something like this, because a lot of people check Facebook before bed. </p><p></p><p>[ATTACH]103831[/ATTACH]</p><p></p><p>Let the games begin!</p></blockquote><p></p>
[QUOTE="Browncoat, post: 337467, member: 1061"] The past few years, I have run a $99 special for HS Seniors that runs the entire month of August. I don't do many price slashing promos, but this one has worked well for me. Last year, I even did a session giveaway for an underprivileged teen that not only made me feel good, it generated even more business. Facebook has been changing how business pages work, and how often your posts show up in news feeds. Big companies like Sprint and Applebees can afford to promote their posts to still get them in front of people, but small businesses don't have that kind of budget. I've paid to promote my business page in the past, and it has been met with limited success. I've gotten more page "likes" from promotion, but it isn't really getting people to sign up for a session. This year, I thought I would document my progress, or lack thereof. The image below was just uploaded to Facebook (11:17pm EST). Boost settings: [LIST] [*]$50 initial budget [*]Target audience: page fans, friends of fans (other option=demographic settings) [*]Estimated reach: 7,900 - 21,000 [/LIST] Within a few minutes of uploading the image, there are already 15 views and 3 shares. Late night is a good time to start something like this, because a lot of people check Facebook before bed. [ATTACH=CONFIG]103831._xfImport[/ATTACH] Let the games begin! [/QUOTE]
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Facebook Marketing: A Case Study
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