I might be a bit rusty on this, so somebody else confirm.
GN = distance × f-number
72 = 1 x f/72 so use f/72 at 1' at full power, or f/36 at 1' at 1/4 power
Eyelight is of course correct, GN 72 is 1 foot at f/72, or f/36 at either 2 feet or 1/4 power.
A good GN calculator might be useful, www.scantips.com/lights/flashbasics1c.html