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Message: <blockquote data-quote="AC016" data-source="post: 463767" data-attributes="member: 9619">Interesting that this subject came back up.  I was just reading a post elsewhere in response to someone talking about the new Leica Q and how Fuji should go the same way.  Here is someones response to that:""Full Frame" is 8X10" or 5X7" sheets of film!...or is it 6X12cm, 6X9cm, 6X7cm, 6X6cm?...or why should 24X36mm be called 'Full Frame'? The Army Tech manuals that I was issued when I was an enlisted Photographer in school, still called 35mm film 'Sub-Miniature' roll film in a cassette and stated that it was absolutely NOT of high enough quality for professional work. I still carried a 35mm camera with me for slides and many of those slides easily rivaled whan I was creating on 'medium format' films, but even when I left the Army and started my own photo business, only photojournalists (who basically printed in half tones on toilet paper), 'weekend warriors', 'uncle bob's' and 'mom-tographers' were using 35mm film seriously at all.The negs couldn't be easily retouched so 'Full Frame' in the professional world was 6X7cm or 6X6cm. Eventually film and vari-focal lenses got much better and 35mm started to supplant 'medium format' as acceptable for 'professional' use. Today some folks hold an almost slavish worship of the 'sub-miniature' format of 24X36mm and they actually call it 'Full Frame' because it happens to be what they learned on. It holds no magic formula that will make your photographs better any more than the more convenient 6X6cm TLRs did over the 5X7in 'Press Camera.'Consider this...for those of us shooting only Fujis, APS-C IS 'full frame.' All of my lenses (except the 9cm Elmar) were designed specifically for Fuji's version of the APS-C format. A 56/1.2 or 35/1.4 may not offer the same shallow DOF and bokeh that lenses in their equivalent angles of view would offer on a larger sensor size, but f/1.2 offers me the same EV on an 8X10" view camera (of such fast glass existed for a view camera) as it does on my Fuji APS-C cameras and the shallow DOF and bokeh that my lenses offer me on this size sensor provides me just as much flexibility as anything I had with slower, grainy film on my Hasselblads, Rolleis, Mamiyas, Minoltas, Nikons, Kodaks, Ikons, Leicas, etc.... The 24X36mm format is only 'FF' for lenses that were designed for it. It is no panacea to quality photography."FULL FRAME" is whatever sensor size your particular lenses were designed for.I feed and clothe myself and family exclusively with Fuji cameras and mostly Fuji glass. For me, 'Full Frame" is 23.6x15.6mm." This response can be found and fujix-forum.com.  "Full Frame" was a term coined by the marketing teams of Canon and Nikon.  FF cameras are around simply because it was the most logical step for Canon/Nikon to take from their 35mm film cameras.  There are so many other formats and FF is just one of them, but not the "be all, end all".  Here is my full frame camera:[ATTACH]163530[/ATTACH]Yes, it is a 35mm film camera and yes, it is "Full Frame".  Yippee for me.It's about time we stop this silly debate.  Content is king anyhow.</blockquote>

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