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Message: <blockquote data-quote="Whiskeyman" data-source="post: 165494" data-attributes="member: 13556">Take a class, or attend a seminar, on running a photography business.  You'll likely find that you undervalue your worth and costs, and hence undercut your fees to clients.    Many professional photographers are better photographers than they are business people.  Then again, there are those who are better at running a business, or hyping themselves, than they are at photography.   A real professional I knew many years ago used to say that the measure of how good you are is measured in referral and repeat business.  He got a lot of both, even though he often took new folks in to learn the trade, creating what could have been competition for himself.</blockquote>