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Message: <blockquote data-quote="pforsell" data-source="post: 529508" data-attributes="member: 7240">Nikon and Canon have both been in the same 4 year (Olympic Year to be exact) pro body release cycle for quite some time. This year it is the 2016 Rio Olympics. The two companies are in almost lockstep, releasing the new body 3 to 6 months before the big games so the sport pros can get used to it.I am sure the R&D for the D5 began in 2012 at the latest, perhaps even before the D4 was officially released. And D4 came in good time for the 2012 London Olympics. I don't think I'm wrong if I claim the new 1D has been brewing in the top lab at Canon for the last 4 years.</blockquote>