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Message: <blockquote data-quote="Nathan Lanni" data-source="post: 174826" data-attributes="member: 14629">Interesting read.It's good they are asking questions (as so many reporters fail to really "report") but they missed it slightly with this one: No, design is a function of engineering. Marketing and executive management direct their engineering products and steer companies to maintain or gain market. I would suggest history indicates, although Asian company's are good at following and maximizing existing model line trends, they are not good at recognizing massive shifts in trends. Thanks for the info.</blockquote>