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<blockquote data-quote="Browncoat" data-source="post: 303950" data-attributes="member: 1061">Agreed, and you do have a point. However, I disagree regarding their lawyers being able to successfully argue against a claim.In order for Amazon to be able to fulfill the &quot;novelty&quot; requirement of patent filing, the patent office researchers would've had to try to find existing documentation on a similar setup and failed. I'm quite certain that such details are widely available in both print and online media. There are many photographers and photo blog white seamless backdrop setups available, we've all seen them. That's why there's such sticker shock associated with this patent.And that's what leaves me scratching my head. What is Amazon's motivation here? Surely it's not against the little guy. It wouldn't be worth their time (or $$$) to pursue litigation against people like you and me. No, it has to be against other major online retailers who Amazon believes are using &quot;their patented product photo techniques&quot;. This patent filing is from 2011. I haven't read of any big stink that arose from it in the last 3 years, has anyone else?[EDIT]Yeah, [USER=1]@jdeg[/USER] might have nailed it as well.</blockquote>

[QUOTE="Browncoat, post: 303950, member: 1061"] Agreed, and you do have a point. However, I disagree regarding their lawyers being able to successfully argue against a claim. In order for Amazon to be able to fulfill the "novelty" requirement of patent filing, the patent office researchers would've had to try to find existing documentation on a similar setup and failed. I'm quite certain that such details are widely available in both print and online media. There are many photographers and photo blog white seamless backdrop setups available, we've all seen them. That's why there's such sticker shock associated with this patent. And that's what leaves me scratching my head. What is Amazon's motivation here? Surely it's not against the little guy. It wouldn't be worth their time (or $$$) to pursue litigation against people like you and me. No, it has to be against other major online retailers who Amazon believes are using "their patented product photo techniques". This patent filing is from 2011. I haven't read of any big stink that arose from it in the last 3 years, has anyone else? [EDIT] Yeah, [USER=1]@jdeg[/USER] might have nailed it as well. [/QUOTE]

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