Why do we still use the same old 24 X 36 film format to this day? Wouldn't it be more interesting and perhaps more profitable for these camera companies to use a different format. Think about the 24 X 36 format for a minute. It came to be in cameras through Barnack who was making a small camera that would do two things. One reason was he just needed a camera that was small and easy to carry around and the other reason was to be able to test exposure for motion picture film because it is 35mm film. By the 60's 135 film had won. Now they make DX sensors they make little sensors, tiny sensors, etc. Hasselblad and Leica and other companies put sensors in some of their cameras that are even larger than 24 X 36 format. I find it to be strange that we haven't seen "bigger" sensors in Nikons and Canons. What do you all think about that?