What are they smoking!? $1300 for new sigma 50mm 1.4 ART!

The price of the new Sigma 50mm f/1.4 DG HSM Art lens: around $1,300 | Photo Rumors

WTH are these people smoking there? they be crazy! $1300 for a sigma lens when the nikon costs $440. holy crap. someone has their noses up in the air too much. but a sucker is born every 10 seconds. holy crap. you can buy a used 70-200 VR1 for even less. 50 is just a standard focal length. this isnt a 105 or 135mm.

that nikon 50 1.4g is looking really sweet right now. for $440, ill take it with the slow AF and all. will keep my 50 1.8d for video so I can use the aperture ring.

This ones supposed to be one of the sharpest lenses. But I like my 200$ 1.8, haha. I could buy a whole bunch of them instead of the sigma

their 35mm ART sells for $900 compared to nikons $1600 and is a better performer. and nikons 50 1.4 sells for $440, so where the hell do they get the price tag for $1300? they comparing it to the 58 1.4G? to a manual focus zeiss? 4 photographers and me who were going to buy it now lost interest. we said, if they would price it up to $600, we would buy it. but $1300? wow, theyre some dumb people making decisions there.

the 50 1.4G is a very sharp lens. so is the 1.8. but crap, this is a 50mm lens. this isnt something special. its just a must have focal length you need to have in your bag, and I dont even use it often. the 85 1.8D and 105VR gets a heavy workout way before I even THINK about bringing the 50 out. its just not a special focal length. like a 35mm. there's nothing special about it. very boring. its neither here nor there. 24, fine, 85, fine, but 50? they are smoking some crack there.
get off your high horse sigma. you put out 3 good lenses, doesnt make you the hasselblad of the photography world. dont think people forgot about the years of garbage you spewed out over and over. I should know, I started with sigma. what garbage. years after years of the same regurgitated 24/28-70 2.8 thats softer than a babys bottom. garbage.

Mfrankfort said:

This ones supposed to be one of the sharpest lenses. But I like my 200$ 1.8, haha. I could buy a whole bunch of them instead of the sigma

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so is their 35mm ART. but they didnt go ballistic with the price. $900 is fair. expensive though. and I dont blame you for liking the 50 1.8g. it s agreat lens. its what im trying to say. the nikon 50 1.4g is fine. slow af and all. I was just looking for something a little bit better. but crap $1300...HHHHEEEEEEELLLL NOO! ill get the nikon 1.4 in the summer and be done with it.

I'm with ya on that one. lol

rocketman122 said:

The price of the new Sigma 50mm f/1.4 DG HSM Art lens: around $1,300 | Photo RumorsWTH are these people smoking there? they be crazy! $1300 for a sigma lens when the nikon costs $440. holy crap. someone has their noses up in the air too much. but a sucker is born every 10 seconds. holy crap. you can buy a used 70-200 VR1 for even less. 50 is just a standard focal length. this isnt a 105 or 135mm. that nikon 50 1.4g is looking really sweet right now. for $440, ill take it with the slow AF and all. will keep my 50 1.8d for video so I can use the aperture ring.

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Could have something to do with the Sigma having more glass in it. It has 13 elements in 8 groups, while the Nikon only has 8 elements in 7 groups. Oh, and the "A" will cost you as well, lol

AC016 said:

Could have something to do with the Sigma having more glass in it. It has 13 elements in 8 groups, while the Nikon only has 8 elements in 7 groups. Oh, and the "A" will cost you as well, lol

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crap forgot about the A emblem. that itself is worth a few hundred by itself

and thats why we gave them an extra $200 over the nikon. sell it at $600, but $1300? no way. we said it may be better, more complicated but hell sigma has a certain standard and just have recently bumped up their game. doesnt mean im giving them credit. where the hell were they till now? selling soft-shot-open lenses for years. now they think theyre zeiss? $1300 is crazy. they lost 5 sales.
Ill buy the nikon and not happy doing it. because of the slow AF. I heard the 1.8G is a bit better so I may go that way. and since I dont even shoot completely wide open it really wont make a difference which I use.

You also have to consider that Sigma has come out and outright stated that Zeiss is their competition now, not Nikon or Canon. This lens is in direct competition to the Zeiss Otus 55 f1.4, which sells for four grand. Therefore, people who are willing to pay 4k for a 55mm, will not blink when they see this 50mm for $1300. Pocket change!

My $95 1.8D is laughing right now.

AC016 said:

You also have to consider that Sigma has come out and outright stated that Zeiss is their competition now, not Nikon or Canon. This lens is in direct competition to the Zeiss Otus 55 f1.4, which sells for four grand. Therefore, people who are willing to pay 4k for a 55mm, will not blink when they see this 50mm for $1300. Pocket change!

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Yes. But are Zeiss fans likely to go for Sigma? As a new convert to Zeissim [can only afford vintage primes only!] I would still pine for the Zeiss.

Waxed said:

Yes. But are Zeiss fans likely to go for Sigma? As a new convert to Zeissim [can only afford vintage primes only!] I would still pine for the Zeiss.

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I could not tell you. I suppose you can compare it to Tamron vs Nikon. Tamron has gotten so close in terms of IQ to Nikon (Take the 70-300 VC USD for example) that people have actually gone out and bought Tamron over the Nikon equivalent. Therefore, if Sigma comes close enough in IQ, you never know.

they can say what they want. doesnt mean jack. if they are going after that tiny market of people looking to spend $4k then they have a very small market they can ultimately get. most people will not pay even $1300 for a 50mm. how many are buying the 58 1.4? im certain that zeiss sell VERY few of those otus. if they were smart theyd price it to compete with nikon and canon so they can move a lot more. word of mouth spreads much better. some buy, more are happy and then more buy. but when you sell only a few, people really criticize if its worth the $1300. nikons 1.8/1.4 G are very good. just slow AF. I would have forked over $600 for the lens at most. but now, 5 photogs that wanted to buy it are not.

all what im saying means nothing. what does matter, hello!! its a damn 50mm lens. a standard boring 50mm focal length. nothing more. its not a 1.2 its not a noct. its a 50mm lens and sigma nonetheless. it isnt nikon. it isnt zeiss, it isnt canon. they may have made a few good lenses but that doesnt remove the tarnish from their bad rep for all the years of incompatibilities and horrible QC. its a 50mm lens. if you said 135 1.8, id say, well, maybe..but jeez its a standard 50mm lens that was the basic lenses of way back when. its simply a lens to have in your bag. if my 28-75 failed now in a wedding, I would have a 50 on one camera and the other with either the 70-200 or the tamron 17-35. and I would mostly shoot with the zoom. its just a very boring lens. after my lens gets fixed it goes back in. my mom was shooting 50 and an FE years back. boring pictures then and still boring. I hope they choke on the lens. rude *****

crashton said:

My $95 1.8D is laughing right now.

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MY 50 1.8D is fantastic. I just wanted something a bit better. I was willing to put in $600. screw it. will upgrade my tamron 17-35 to the tokina 16-28 and get the nikon 50. either the 1.8 or 1.4 G will have to do more research. 5 photogs have already spoken to the store we buy gear from to order it for us. a 50mm lens. I can understand that nikon pricing their 35 1.4G at $1600, so sigma wanting to easily win over nikons potential sales so they ask $900, and its clearly better than the nikon, but jeez, $1300. nikons laughing now. it may be sharper but hell no is a 50mm 1.4 lens worth more than $600. nikon will sell $20 before someone will buy 1 at $1300. its not the price, its the point that its a boring 50mm lens. this is what our grandpas were shooting with. its the most standard and boring focal length available. there is nothing wow you get from a 50mm 1.4. face/ portraits are meh with it. it can do full body shots but not enough compression. its not here nor there.

Waxed said:

Yes. But are Zeiss fans likely to go for Sigma? As a new convert to Zeissim [can only afford vintage primes only!] I would still pine for the Zeiss.

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exactly. if I had the money or was considering the otus, I want the best. whether it is or not is another topic. hell no would I buy the sigma. I want zeiss because its zeiss, im not going to compromise. I will feel like I got ripped off. meaning, its more expsnive than a great nikon/canon but not on the otus level. its also about buying a brand. way overpriced that sigma. buying a zeiss lens isnt only about the price or product, its about prestige. its also status. whether what we buy is worth it is something else. and I mean this with everything we buy.

rocketman122 said:

they can say what they want. doesnt mean jack. if they are going after that tiny market of people looking to spend $4k then they have a very small market they can ultimately get. most people will not pay even $1300 for a 50mm. how many are buying the 58 1.4? im certain that zeiss sell VERY few of those otus. if they were smart theyd price it to compete with nikon and canon so they can move a lot more. word of mouth spreads much better. some buy, more are happy and then more buy. but when you sell only a few, people really criticize if its worth the $1300. nikons 1.8/1.4 G are very good. just slow AF. I would have forked over $600 for the lens at most. but now, 5 photogs that wanted to buy it are not. ...

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Before you blow any additional neurons over this maybe you should consider a couple things...


Maybe have a cup of tea as well?

.....

Horoscope Fish said:

Before you blow any additional neurons over this maybe you should consider a couple things...

1. The website itself states they are taking pre-orders and the price shown is "anticipatory".
2. $1300 is wildly out of line when compared to the rest of the Sigma "Art" lens lineup.
​

Maybe have a cup of tea as well?

.....

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haha. im very passionate and emotional in all aspects of my life. I dont doubt the price though. I have a feeling its what its going to be. my limit is $600. other than that will just get the nikon.

To think that people are buying the Leica 50mm F2 for $7000, that too manual range finder lens. Zeiss Otus is cheap by comparison and the Sigma small change.

rocketman122 said:

The price of the new Sigma 50mm f/1.4 DG HSM Art lens: around $1,300 | Photo Rumors

WTH are these people smoking there? they be crazy! $1300 for a sigma lens when the nikon costs $440. holy crap. someone has their noses up in the air too much. but a sucker is born every 10 seconds. holy crap. you can buy a used 70-200 VR1 for even less. 50 is just a standard focal length. this isnt a 105 or 135mm.

that nikon 50 1.4g is looking really sweet right now. for $440, ill take it with the slow AF and all. will keep my 50 1.8d for video so I can use the aperture ring.

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Sigma does sell a Nikon mount 50mm 1.4 for $399.

Sigma Normal 50mm f/1.4 EX DG HSM Autofocus Lens 310-306 B&H

You aren't comparing apples to apples

Aside, it's just an internet article. A comment in that article states another site shows $899, anyway, wait for official word and compare like lenses to one another.

carguy said:

Sigma does sell a Nikon mount 50mm 1.4 for $399.

Sigma Normal 50mm f/1.4 EX DG HSM Autofocus Lens 310-306 B&H

You aren't comparing apples to apples

Aside, it's just an internet article. A comment in that article states another site shows $899, anyway, wait for official word and compare like lenses to one another.

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youre absolutely right, which is why I said, at most it will be around $600 for a new design. but even $900, its just not worth it. theyre just meh focal lengths IMO. many like 50 but I see it as emergency lens.
problem with the HSM model is focus is very problematic. not accurate. I will keep an eye on it but im standing by my decision, $600 is the price im willing to pay, otherwise will get the turtle 50. ken says the 1.8 is faster so might go with that. and since I dont even shoot wide open than save some money on the way.

The Nikon 50mm 1.8g focus is very fast on my D7100..And very sharp...And all for $219...
I agree $1300 is to high..$600-$800 for a 50mm 1.4 is more in line...
[url=http://www.flickr.com/photos/83727240@N03/12375873403/] [/URL]
Love my 50mm 1.8g....