Nikons future plans

mikew said:

Nikon Working on High-end Mirrorless and Medium Format Cameras « NEW CAMERA

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Interesting, if true. I would think jumping all in on mirrorless and medium format is a huge R&D investment gamble, and fairly late to the game, but I hope it pans out.


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and i thought the DSLR would kill off Medium Format

jay_dean said:

and i thought the DSLR would kill off Medium Format

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It may but no one has told Nikon

Look at the pricing on Medium Format cameras... then tell me what the profit margins are on a $10,000+ camera versus a $2,000 camera...

jay_dean said:

and i thought the DSLR would kill off Medium Format

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According to a recent PPA article, pros who shoot medium format think that makes them look more professional.


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I don't really see it as "late" I myself. Most mirrorless options are fine to a certain extent, but most have extremely limited lens selections. Most of the folks that I know who own mirrorless also own a dslr system of some sort

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FredKingston said:

Look at the pricing on Medium Format cameras... then tell me what the profit margins are on a $10,000+ camera versus a $2,000 camera...

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The new Fuji mf camera is under $10k...


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RocketCowboy said:

According to a recent PPA article, pros who shoot medium format think that makes them look more professional.

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In short, that 35mm film camera that you picked up from the flea market may not be able to outperform the latest digital cameras, but a medium format or large format unit can deliver and exceed the same resolution of Phase One’s latest $40,000 camera system.

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.....

RocketCowboy said:

The new Fuji mf camera is under $10k...

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:loyal: I doubt Nikon can/will bring out a MF camera in that range...

They just threw out their entry level mirrorless line the DL... I'll bet they regret getting into the consumer entry level lines many years ago...

FredKingston said:

Look at the pricing on Medium Format cameras... then tell me what the profit margins are on a $10,000+ camera versus a $2,000 camera...

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Someone would have to buy them before there is any profits to be had.
Yea, pro's might buy them and hobbyists that have money to throw around, but regular Joe's that make up most of the DSLR market now , will not.

Correct... That's what's hurting them... the consumer entry segment isn't profitable for Nikon...the higher end pro end is... "focus on what you're best at"

RocketCowboy said:

According to a recent PPA article, pros who shoot medium format think that makes them look more professional.


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The Emperors new clothes? some people eh?

jay_dean said:

The Emperors new clothes? some people eh?

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I won't deny I'd like to get my hands on a MF to play around with. But that said, my travel kit is heavy enough without needing to add more weight just to look professional. I already look like a professional baggage handler.

RocketCowboy said:

I won't deny I'd like to get my hands on a MF to play around with. But that said, my travel kit is heavy enough without needing to add more weight just to look professional. I already look like a professional baggage handler.

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and don't forget to factor in the extra cost!

Some one has found certain full frame lenses will cover a medium format sensor on mirrorless, perhaps Nikon is thinking it would save development costs, please notice the smiley

http://www.mirrorlessrumors.com/35mm-lenses-fujifilm-gfx-50s-tested-andy-king/

The Nikon USA website is showing the D810 "on sale" for $2,800, and instant saving of $800. I wonder if that means a successor is coming soon.


ETA: D'oh! Wrong thread...

Blade Canyon said:

The Nikon USA website is showing the D810 "on sale" for $2,800, and instant saving of $800. I wonder if that means a successor is coming soon.

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The D810 has been at $2795 since the Christmas holidays. I haven't seen it go back up to full price since November.