It really depends on the nature of my visit.
Reviews - well I like to read KR stuff, sometimes just for amusement, sometimes because he includes a little info that might be of use, but mostly because wow the guy is all over the place. But then I'll swiftly move onto places like photozone.de, bythom.com, slrgear.com and so on.
Photo magazines much like many other 'hobby' magazines are just full of adverts I find, and usually full of reviews & opinions of people, who sadly just say what they're paid to say (either by the company or the <cough> manufacturer </cough>!!)