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<blockquote data-quote="Kodiak" data-source="post: 180890" data-attributes="member: 15426"><p>•</p><p></p><p></p><p>Hello Ironwood,</p><p></p><p>The ambiguity you are facing comes from not clearly understanding the purpose, </p><p>the intent of the communication in a document and the strategies that can be used.</p><p></p><p><strong>These are guide lines not rules or laws!</strong></p><p></p><p>The NO or PLAIN background is used as part of a catalogue with the job to identify,</p><p>differentiate, classify a given product from the others in a same catalogue. </p><p></p><p>The DECOR background is your salesman or sales pitch… the one with the </p><p><strong>"I-wanna-have-this"</strong> effect!.</p><p></p><p></p><p></p><p>Everybody will "feel" the presence of tarragon in a dish, some will like and some not.</p><p>I never heard of anyone using purposely a lot of it, like some use salt or chilli!</p><p>So it goes with specular lights: <strong>it must be but it must be controlled!</strong></p><p></p><p>Your pens, by their nature, have a lot of reflective surfaces. It is, of course,</p><p>your right to decide to let them run wild or control them. <u>Nothing is right and</u></p><p><u>nothing is wrong in the making process…</u> but when the final proof is on the</p><p>table, there you will see the effect it will have and realize that there is a better</p><p>and a no so good.</p><p>•••••••</p><p></p><p>When I proposed my boys to do the 9V battery (post #1), to teach them how </p><p>to do it, I took the strategy to make this simple and ordinary object look like </p><p>something extraordinary by means of simple but efficient visual effects!</p></blockquote><p></p>
[QUOTE="Kodiak, post: 180890, member: 15426"] • Hello Ironwood, The ambiguity you are facing comes from not clearly understanding the purpose, the intent of the communication in a document and the strategies that can be used. [B]These are guide lines not rules or laws![/B] The NO or PLAIN background is used as part of a catalogue with the job to identify, differentiate, classify a given product from the others in a same catalogue. The DECOR background is your salesman or sales pitch… the one with the [B]"I-wanna-have-this"[/B] effect!. Everybody will "feel" the presence of tarragon in a dish, some will like and some not. I never heard of anyone using purposely a lot of it, like some use salt or chilli! So it goes with specular lights: [B]it must be but it must be controlled![/B] Your pens, by their nature, have a lot of reflective surfaces. It is, of course, your right to decide to let them run wild or control them. [U]Nothing is right and nothing is wrong in the making process…[/U] but when the final proof is on the table, there you will see the effect it will have and realize that there is a better and a no so good. ••••••• When I proposed my boys to do the 9V battery (post #1), to teach them how to do it, I took the strategy to make this simple and ordinary object look like something extraordinary by means of simple but efficient visual effects! [/QUOTE]
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